Brandwave

How popular isCrewsaver in search?

In September 2026, there were an estimated 1.6K branded searches for Crewsaver worldwide which is down 15.8% over the last 12 months. Crewsaver holds 66.1% estimated Share of Search among buoyancy aid brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Crewsaver66.1%
  2. NRS30.2%
  3. Baltic3.7%
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Which buoyancy aid brands compete with Crewsaver?

Crewsaver against buoyancy aid brands worldwide, by month

Share of Search by month for Crewsaver, NRS, Baltic. The figures are in the table below the chart.

View monthly share of search table
MonthCrewsaverNRSBaltic
Oct 202573.4%23.9%2.7%
Nov 202570.8%24.3%4.9%
Dec 202562.8%32.9%4.3%
Jan 202671.4%25.4%3.1%
Feb 202672.1%23.9%4.1%
Mar 202666%30.9%3.1%
Apr 202665.5%30.7%3.8%
May 202661.5%34%4.5%
Jun 202661.5%34%4.5%
Jul 202660.9%33.7%5.4%
Aug 202659.7%35.8%4.4%
Sep 202666.1%30.2%3.7%
  1. 1.Crewsaver

    66.1%

    Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share +6.4 points.

  2. 2.NRS

    30.2%

    Held 2nd. 730 estimated branded searches, -36% vs prior month. Share -5.7 points.

  3. 3.Baltic

    3.7%

    Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -0.7 points.

Compare search popularity between Crewsaver and its closest rivals

How has branded search demand for Crewsaver changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Crewsaver worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Crewsaver’s estimated Share of Search among buoyancy aid brands worldwide decreased from 73.4% to 66.1%.
  • Across the 12 months ending September 2026, Crewsaver’s estimated Share of Search among buoyancy aid brands worldwide peaked at 73.4% in October 2025 and was lowest at 59.7% in August 2026.

How did search popularity change for buoyancy aid brands worldwide in September 2026?

  1. In September 2026, Crewsaver gained estimated Share of Search among buoyancy aid brands worldwide, from 59.7% to 66.1%.

  2. In September 2026, NRS lost estimated Share of Search among buoyancy aid brands worldwide, from 35.8% to 30.2%.

  3. In September 2026, Baltic lost estimated Share of Search among buoyancy aid brands worldwide, from 4.4% to 3.7%.

Where does Crewsaver compete?

Crewsaver is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Drysuit brands3rd of 50.58%Show ranking
Life jackets4th of 65.4%Show ranking
Buoyancy aid brands1st of 366.1%Shown above

How is Crewsaver measured?

Brandwave collects information about searches that people make online using Crewsaver’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • crewsaver

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How the Brand Demand Index is measured

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Is Crewsaver your brand?

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