Baltic vs Crewsaver:Which is more popular by branded search?
In August 2026, Crewsaver had more branded searches than Baltic among life jackets worldwide. Crewsaver was estimated to have 1.9K branded searches compared to Baltic’s 140, and held a 0.08% Share of Search versus Baltic’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baltic or Crewsaver?
Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crewsaver, Baltic. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustang | Onyx | Stearns | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 35.2% | 0.35% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 68.7% | 30.9% | 0.3% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 68.7% | 30.9% | 0.37% | 0.05% | 0.03% | <0.01% |
| Jan 2026 | 72.6% | 26.7% | 0.59% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 72.5% | 26.7% | 0.72% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 68.4% | 30.8% | 0.68% | 0.07% | 0.04% | <0.01% |
| Apr 2026 | 72.4% | 26.6% | 0.88% | 0.08% | 0.04% | <0.01% |
| May 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.05% | <0.01% |
| Jun 2026 | 72.7% | 26.7% | 0.39% | 0.08% | 0.06% | <0.01% |
| Jul 2026 | 68.6% | 30.8% | 0.45% | 0.09% | 0.07% | <0.01% |
| Aug 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Baltic and Crewsaver comparison changed over the last 12 months?
3 findings
- Crewsaver was ahead of Baltic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baltic’s estimated Share of Search among life jackets worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 140.
- Across the 11 months ending August 2026, Crewsaver’s estimated Share of Search among life jackets worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for life jackets worldwide in August 2026?
1 change
Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baltic’s and Crewsaver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.