Crewsaver vs Stearns:Which is more popular by branded search?
In August 2026, Stearns had more branded searches than Crewsaver among life jackets worldwide. Stearns was estimated to have 14.8K branded searches compared to Crewsaver’s 1.9K, and held a 0.59% Share of Search versus Crewsaver’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crewsaver or Stearns?
Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stearns, Crewsaver. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustang | Onyx | Stearns | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 35.2% | 0.35% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 68.7% | 30.9% | 0.3% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 68.7% | 30.9% | 0.37% | 0.05% | 0.03% | <0.01% |
| Jan 2026 | 72.6% | 26.7% | 0.59% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 72.5% | 26.7% | 0.72% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 68.4% | 30.8% | 0.68% | 0.07% | 0.04% | <0.01% |
| Apr 2026 | 72.4% | 26.6% | 0.88% | 0.08% | 0.04% | <0.01% |
| May 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.05% | <0.01% |
| Jun 2026 | 72.7% | 26.7% | 0.39% | 0.08% | 0.06% | <0.01% |
| Jul 2026 | 68.6% | 30.8% | 0.45% | 0.09% | 0.07% | <0.01% |
| Aug 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crewsaver and Stearns comparison changed over the last 12 months?
3 findings
- Stearns was ahead of Crewsaver in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crewsaver’s estimated Share of Search among life jackets worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Stearns’ estimated Share of Search among life jackets worldwide moved from 0.35% to 0.59%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
How did search popularity change for life jackets worldwide in August 2026?
1 change
Estimated monthly branded searches for Stearns worldwide rose 49.5% over 11 measured months, from 9.9K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crewsaver’s and Stearns’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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