How popular isBaltic in search?
In September 2026, there were an estimated 90 branded searches for Baltic worldwide which is up 28.6% over the last 12 months. Baltic holds 3.7% estimated Share of Search among buoyancy aid brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which buoyancy aid brands compete with Baltic?
Share of Search by month for Crewsaver, NRS, Baltic. The figures are in the table below the chart.
View monthly share of search table
| Month | Crewsaver | NRS | Baltic |
|---|---|---|---|
| Oct 2025 | 73.4% | 23.9% | 2.7% |
| Nov 2025 | 70.8% | 24.3% | 4.9% |
| Dec 2025 | 62.8% | 32.9% | 4.3% |
| Jan 2026 | 71.4% | 25.4% | 3.1% |
| Feb 2026 | 72.1% | 23.9% | 4.1% |
| Mar 2026 | 66% | 30.9% | 3.1% |
| Apr 2026 | 65.5% | 30.7% | 3.8% |
| May 2026 | 61.5% | 34% | 4.5% |
| Jun 2026 | 61.5% | 34% | 4.5% |
| Jul 2026 | 60.9% | 33.7% | 5.4% |
| Aug 2026 | 59.7% | 35.8% | 4.4% |
| Sep 2026 | 66.1% | 30.2% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.1% | 1.6K | -15.8% | +6.4 points | |
| 2, held 2nd | 30.2% | 730 | -36% | -5.7 points | |
| 3, held 3rd | 3.7% | 90 | -35.7% | -0.7 points |
Compare search popularity between Baltic and its closest rivals
Every comparison with Baltic
6 comparisons
How has branded search demand for Baltic changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Baltic worldwide rose from 70 to 90.
- Across the 12 months ending September 2026, Baltic’s estimated Share of Search among buoyancy aid brands worldwide increased from 2.7% to 3.7%.
- Across the 12 months ending September 2026, Baltic’s estimated Share of Search among buoyancy aid brands worldwide peaked at 5.4% in July 2026 and was lowest at 2.7% in October 2025.
How did search popularity change for buoyancy aid brands worldwide in September 2026?
3 changes
In September 2026, Crewsaver gained estimated Share of Search among buoyancy aid brands worldwide, from 59.7% to 66.1%.
In September 2026, NRS lost estimated Share of Search among buoyancy aid brands worldwide, from 35.8% to 30.2%.
In September 2026, Baltic lost estimated Share of Search among buoyancy aid brands worldwide, from 4.4% to 3.7%.
Where does Baltic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Life jackets | 6th of 6 | 0.3% | Show ranking |
| Buoyancy aid brands | 3rd of 3 | 3.7% | Shown above |
How is Baltic measured?
Brandwave collects information about searches that people make online using Baltic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- baltic lifejacket
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Is Baltic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.