Baltic vs Palm:Which is more popular?
In September 2026, Palm had more branded searches than Baltic among buoyancy aid brands worldwide. Palm had about 2,190 branded searches, while Baltic had 140. Palm made up 31.1% of all buoyancy aid brand searches we track, and Baltic accounted for 2%. When we asked ChatGPT and Google AI Overviews about buoyancy aid brands, Palm appeared in three of the five answers and Baltic in none.
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Top buoyancy aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Palm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Baltic did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NRS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Astral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Palm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about buoyancy aid brands
5 answers
Asked ChatGPT
“Which buoyancy aid brand should I buy?”
Asked ChatGPT
“What are the best buoyancy aid brands?”
Asked ChatGPT
“What's the best buoyancy aid brand for a paddling trip?”
Searched Google, AI Overview
“buoyancy aid for kayaking”
- 1NRS
- 1
Searched Google, AI Overview
“life jacket brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Baltic or Palm more popular in search?
This chart shows how often people search Google for Baltic and Palm by name. Each line represents a brand's share of searches for all five buoyancy aid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Palm, Baltic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Astral | Palm | Crewsaver | Baltic | NRS |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 31.9% | 31.6% | 1.2% | 2.3% |
| Nov 2025 | 36.2% | 31.1% | 29.4% | 2% | 1.3% |
| Dec 2025 | 37.6% | 28.9% | 29.8% | 1.6% | 2.1% |
| Jan 2026 | 35.2% | 27% | 34.3% | 1.5% | 1.9% |
| Feb 2026 | 36.4% | 29.3% | 30% | 1.7% | 2.6% |
| Mar 2026 | 41.2% | 28.8% | 26.4% | 1.2% | 2.4% |
| Apr 2026 | 45.5% | 27.1% | 23.5% | 1.7% | 2.1% |
| May 2026 | 53.7% | 24.1% | 18.5% | 2% | 1.7% |
| Jun 2026 | 51.8% | 26.2% | 17.9% | 2.5% | 1.6% |
| Jul 2026 | 55.5% | 24.1% | 15.8% | 3.2% | 1.4% |
| Aug 2026 | 47.2% | 27.3% | 20% | 4.1% | 1.5% |
| Sep 2026 | 42.2% | 31.1% | 22.7% | 2% | 2% |
How has the Baltic and Palm comparison changed over the last 12 months?
3 findings
- Palm was ahead of Baltic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baltic’s share of searches among buoyancy aid brands worldwide moved from 1.2% to 2%, and its estimated monthly branded searches moved from 70 to 140.
- Across the 12 months ending September 2026, Palm’s share of searches among buoyancy aid brands worldwide moved from 31.9% to 31.1%, and its estimated monthly branded searches moved from 1.9K to 2.2K.
How did search popularity change for buoyancy aid brands worldwide in September 2026?
2 changes
In September 2026, Palm gained share of searches among buoyancy aid brands worldwide, from 27.3% to 31.1%.
In September 2026, Baltic lost share of searches among buoyancy aid brands worldwide, from 4.1% to 2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Baltic’s and Palm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among buoyancy aid brands
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