Baltic vs Mustang:Which is more popular by branded search?
In August 2026, Mustang had more branded searches than Baltic among life jackets worldwide. Mustang was estimated to have 1.8M branded searches compared to Baltic’s 140, and held a 72.6% Share of Search versus Baltic’s <0.01%. These are worldwide searches for English-language branded terms.
Follow Baltic vs Mustang and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Baltic or Mustang?
Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mustang, Baltic. The figures are in the table below the chart.
View monthly share of search table
| Month | Mustang | Onyx | Stearns | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 35.2% | 0.35% | 0.07% | 0.03% | <0.01% |
| Nov 2025 | 68.7% | 30.9% | 0.3% | 0.06% | 0.02% | <0.01% |
| Dec 2025 | 68.7% | 30.9% | 0.37% | 0.05% | 0.03% | <0.01% |
| Jan 2026 | 72.6% | 26.7% | 0.59% | 0.06% | 0.03% | <0.01% |
| Feb 2026 | 72.5% | 26.7% | 0.72% | 0.06% | 0.03% | <0.01% |
| Mar 2026 | 68.4% | 30.8% | 0.68% | 0.07% | 0.04% | <0.01% |
| Apr 2026 | 72.4% | 26.6% | 0.88% | 0.08% | 0.04% | <0.01% |
| May 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.05% | <0.01% |
| Jun 2026 | 72.7% | 26.7% | 0.39% | 0.08% | 0.06% | <0.01% |
| Jul 2026 | 68.6% | 30.8% | 0.45% | 0.09% | 0.07% | <0.01% |
| Aug 2026 | 72.6% | 26.7% | 0.59% | 0.08% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Baltic and Mustang comparison changed over the last 12 months?
3 findings
- Mustang was ahead of Baltic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baltic’s estimated Share of Search among life jackets worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 140.
- Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide moved from 64.4% to 72.6%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for life jackets worldwide in August 2026?
2 changes
In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.
Estimated monthly branded searches for Baltic worldwide rose 100% over 11 measured months, from 70 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Baltic’s and Mustang’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.