Baltic vs NRS:Which is searched more?
In September 2026, NRS had more branded searches than Baltic among buoyancy Aid brands worldwide. NRS was estimated to have 730 branded searches compared to Baltic’s 90, and held a 0.13% Share of Search versus Baltic’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baltic or NRS?
Compare the buoyancy aid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NRS, Baltic. The figures are in the table below the chart.
View monthly share of search table
| Month | Helly Hansen | Crewsaver | NRS | Baltic |
|---|---|---|---|---|
| Oct 2025 | 99.7% | 0.23% | 0.08% | <0.01% |
| Nov 2025 | 99.8% | 0.13% | 0.04% | <0.01% |
| Dec 2025 | 99.8% | 0.13% | 0.07% | <0.01% |
| Jan 2026 | 99.8% | 0.16% | 0.06% | <0.01% |
| Feb 2026 | 99.7% | 0.24% | 0.08% | 0.01% |
| Mar 2026 | 99.4% | 0.42% | 0.2% | 0.02% |
| Apr 2026 | 99.2% | 0.51% | 0.24% | 0.03% |
| May 2026 | 99.3% | 0.42% | 0.23% | 0.03% |
| Jun 2026 | 99.2% | 0.51% | 0.28% | 0.04% |
| Jul 2026 | 99.2% | 0.51% | 0.28% | 0.05% |
| Aug 2026 | 99.3% | 0.42% | 0.25% | 0.03% |
| Sep 2026 | 99.6% | 0.29% | 0.13% | 0.02% |
How has the Baltic and NRS comparison changed over the last 12 months?
3 findings
- NRS was ahead of Baltic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baltic’s estimated Share of Search among buoyancy Aid brands worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy Aid brands worldwide moved from 0.08% to 0.13%, and its estimated monthly branded searches moved from 620 to 730.
How did search popularity change for buoyancy Aid brands worldwide in September 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Baltic’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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