Astral vs NRS:Which is more popular?
In September 2026, Astral had more branded searches than NRS among buoyancy aid brands worldwide. Astral had about 2,970 branded searches, while NRS had 140. Astral made up 42.2% of all buoyancy aid brand searches we track, and NRS accounted for 2%. When we asked ChatGPT and Google AI Overviews about buoyancy aid brands, NRS appeared in all five answers and Astral in three. Astral and NRS were each mentioned first in two of the four answers.
Who do people search for more?
Astral, about 21 searches for every 1 for NRS
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top buoyancy aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NRS appeared in all five answers. Astral was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Astral and NRS were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NRS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Astral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Palm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about buoyancy aid brands
5 answers
Asked ChatGPT
“Which buoyancy aid brand should I buy?”
Asked ChatGPT
“What are the best buoyancy aid brands?”
Asked ChatGPT
“What's the best buoyancy aid brand for a paddling trip?”
Searched Google, AI Overview
“buoyancy aid for kayaking”
- 1NRS
- 1
Searched Google, AI Overview
“life jacket brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Astral or NRS more popular in search?
This chart shows how often people search Google for Astral and NRS by name. Each line represents a brand's share of searches for all five buoyancy aid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Astral, NRS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Astral | Palm | Crewsaver | Baltic | NRS |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 31.9% | 31.6% | 1.2% | 2.3% |
| Nov 2025 | 36.2% | 31.1% | 29.4% | 2% | 1.3% |
| Dec 2025 | 37.6% | 28.9% | 29.8% | 1.6% | 2.1% |
| Jan 2026 | 35.2% | 27% | 34.3% | 1.5% | 1.9% |
| Feb 2026 | 36.4% | 29.3% | 30% | 1.7% | 2.6% |
| Mar 2026 | 41.2% | 28.8% | 26.4% | 1.2% | 2.4% |
| Apr 2026 | 45.5% | 27.1% | 23.5% | 1.7% | 2.1% |
| May 2026 | 53.7% | 24.1% | 18.5% | 2% | 1.7% |
| Jun 2026 | 51.8% | 26.2% | 17.9% | 2.5% | 1.6% |
| Jul 2026 | 55.5% | 24.1% | 15.8% | 3.2% | 1.4% |
| Aug 2026 | 47.2% | 27.3% | 20% | 4.1% | 1.5% |
| Sep 2026 | 42.2% | 31.1% | 22.7% | 2% | 2% |
How has the Astral and NRS comparison changed over the last 12 months?
3 findings
- Astral was ahead of NRS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Astral’s share of searches among buoyancy aid brands worldwide moved from 33.1% to 42.2%, and its estimated monthly branded searches moved from 2K to 3K.
- Across the 12 months ending September 2026, NRS’s share of searches among buoyancy aid brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for buoyancy aid brands worldwide in September 2026?
2 changes
In September 2026, NRS gained share of searches among buoyancy aid brands worldwide, from 1.5% to 2%.
In September 2026, Astral lost share of searches among buoyancy aid brands worldwide, from 47.2% to 42.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Astral’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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