Mustang vs Stohlquist:Which is more popular by branded search?

Name: Mustang vs Stohlquist: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Mustang had more branded searches than Stohlquist among life jackets worldwide. Mustang was estimated to have 1.8M branded searches compared to Stohlquist’s 1K, and held a 72.6% Share of Search versus Stohlquist’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among life jackets worldwide in August 2026Which is more popular in search, Mustang or Stohlquist?

Mustang72.6%1.8M searches

vs

Stohlquist0.04%1K searches

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Which is more popular in search, Mustang or Stohlquist?

Compare the life jackets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mustang and Stohlquist among life jackets worldwide, by month

Month	Mustang	Onyx	Stearns	Crewsaver	Stohlquist	Baltic
Oct 2025	64.4%	35.2%	0.35%	0.07%	0.03%	<0.01%
Nov 2025	68.7%	30.9%	0.3%	0.06%	0.02%	<0.01%
Dec 2025	68.7%	30.9%	0.37%	0.05%	0.03%	<0.01%
Jan 2026	72.6%	26.7%	0.59%	0.06%	0.03%	<0.01%
Feb 2026	72.5%	26.7%	0.72%	0.06%	0.03%	<0.01%
Mar 2026	68.4%	30.8%	0.68%	0.07%	0.04%	<0.01%
Apr 2026	72.4%	26.6%	0.88%	0.08%	0.04%	<0.01%
May 2026	72.6%	26.7%	0.59%	0.08%	0.05%	<0.01%
Jun 2026	72.7%	26.7%	0.39%	0.08%	0.06%	<0.01%
Jul 2026	68.6%	30.8%	0.45%	0.09%	0.07%	<0.01%
Aug 2026	72.6%	26.7%	0.59%	0.08%	0.04%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Mustang and Stohlquist comparison changed over the last 12 months?

3 findings

Mustang was ahead of Stohlquist in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Mustang’s estimated Share of Search among life jackets worldwide moved from 64.4% to 72.6%, and its estimated monthly branded searches held steady at 1.8M.
Across the 11 months ending August 2026, Stohlquist’s estimated Share of Search among life jackets worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 720 to 1K.

How did search popularity change for life jackets worldwide in August 2026?

2 changes

In August 2026, Mustang gained estimated Share of Search among life jackets worldwide, from 68.6% to 72.6%.
Estimated monthly branded searches for Stohlquist worldwide rose 38.9% over 11 measured months, from 720 to 1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mustang’s and Stohlquist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.