Kokatat vs NRS:Which is more popular?
In September 2026, Kokatat had more branded searches than NRS among drysuit brands worldwide. Kokatat had about 3,600 branded searches, while NRS had 140. Kokatat made up 1.3% of all drysuit brand searches we track, and NRS accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about drysuit brands, Kokatat and NRS each appeared in three of the five answers. Kokatat was mentioned before NRS in two out of three answers that named either.
Who do people search for more?
Kokatat, about 26 searches for every 1 for NRS
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Kokatat, named ahead of NRS in 2 of 3 answers
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Top drysuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kokatat and NRS were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kokatat was listed before NRS in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kokatat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DUI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Level Six3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NRS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Santi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Scubapro1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
O'Neill0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stohlquist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about drysuit brands
5 answers
Asked ChatGPT
“Which drysuit brand should I buy?”
Asked ChatGPT
“What are the best drysuit brands?”
Asked ChatGPT
“What's the best drysuit brand for cold water diving?”
Searched Google, AI Overview
“drysuit for diving”
Searched Google, AI Overview
“drysuit for kayaking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kokatat or NRS more popular in search?
This chart shows how often people search Google for Kokatat and NRS by name. Each line represents a brand's share of searches for all nine drysuit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kokatat, NRS. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Scubapro | Kokatat | Crewsaver | DUI | Santi | Stohlquist | Level Six | NRS |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.1% | 9.6% | 1.3% | 0.67% | 0.57% | 0.35% | 0.25% | 0.14% | 0.05% |
| Nov 2025 | 89.3% | 8% | 1.1% | 0.47% | 0.39% | 0.39% | 0.18% | 0.12% | 0.02% |
| Dec 2025 | 89.5% | 8.1% | 1.1% | 0.39% | 0.3% | 0.3% | 0.21% | 0.1% | 0.03% |
| Jan 2026 | 89.5% | 8.1% | 1.1% | 0.48% | 0.3% | 0.3% | 0.21% | 0.08% | 0.03% |
| Feb 2026 | 89% | 8% | 1.3% | 0.58% | 0.36% | 0.26% | 0.26% | 0.12% | 0.05% |
| Mar 2026 | 89.3% | 8% | 1.1% | 0.56% | 0.3% | 0.3% | 0.3% | 0.14% | 0.05% |
| Apr 2026 | 87.2% | 9.6% | 1.3% | 0.67% | 0.35% | 0.31% | 0.35% | 0.17% | 0.06% |
| May 2026 | 87.3% | 9.6% | 1.3% | 0.55% | 0.38% | 0.29% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 87.4% | 9.6% | 1.3% | 0.55% | 0.29% | 0.29% | 0.46% | 0.09% | 0.05% |
| Jul 2026 | 89.6% | 8.1% | 0.88% | 0.46% | 0.24% | 0.21% | 0.39% | 0.08% | 0.04% |
| Aug 2026 | 87.3% | 9.6% | 1.6% | 0.55% | 0.29% | 0.26% | 0.29% | 0.09% | 0.04% |
| Sep 2026 | 87.4% | 9.6% | 1.3% | 0.57% | 0.36% | 0.31% | 0.26% | 0.14% | 0.05% |
How has the Kokatat and NRS comparison changed over the last 12 months?
3 findings
- Kokatat was ahead of NRS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kokatat’s share of searches among drysuit brands worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, NRS’s share of searches among drysuit brands worldwide held steady at 0.05%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for drysuit brands worldwide in September 2026?
0 changes
Neither Kokatat nor NRS moved beyond provider rounding among drysuit brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kokatat’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drysuit brands
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