NRS vs Palm:Which is more popular?
In September 2026, Palm had more branded searches than NRS among buoyancy aid brands worldwide. Palm had about 2,190 branded searches, while NRS had 140. Palm made up 31.1% of all buoyancy aid brand searches we track, and NRS accounted for 2%. When we asked ChatGPT and Google AI Overviews about buoyancy aid brands, NRS appeared in all five answers and Palm in three. NRS was mentioned before Palm in three out of four answers.
Who do people search for more?
Palm, about 16 searches for every 1 for NRS
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Top buoyancy aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NRS appeared in all five answers. Palm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NRS was listed before Palm in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NRS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Astral3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Palm3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crewsaver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Baltic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about buoyancy aid brands
5 answers
Asked ChatGPT
“Which buoyancy aid brand should I buy?”
Asked ChatGPT
“What are the best buoyancy aid brands?”
Asked ChatGPT
“What's the best buoyancy aid brand for a paddling trip?”
Searched Google, AI Overview
“buoyancy aid for kayaking”
- 1NRS
- 1
Searched Google, AI Overview
“life jacket brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NRS or Palm more popular in search?
This chart shows how often people search Google for NRS and Palm by name. Each line represents a brand's share of searches for all five buoyancy aid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Palm, NRS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Astral | Palm | Crewsaver | Baltic | NRS |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 31.9% | 31.6% | 1.2% | 2.3% |
| Nov 2025 | 36.2% | 31.1% | 29.4% | 2% | 1.3% |
| Dec 2025 | 37.6% | 28.9% | 29.8% | 1.6% | 2.1% |
| Jan 2026 | 35.2% | 27% | 34.3% | 1.5% | 1.9% |
| Feb 2026 | 36.4% | 29.3% | 30% | 1.7% | 2.6% |
| Mar 2026 | 41.2% | 28.8% | 26.4% | 1.2% | 2.4% |
| Apr 2026 | 45.5% | 27.1% | 23.5% | 1.7% | 2.1% |
| May 2026 | 53.7% | 24.1% | 18.5% | 2% | 1.7% |
| Jun 2026 | 51.8% | 26.2% | 17.9% | 2.5% | 1.6% |
| Jul 2026 | 55.5% | 24.1% | 15.8% | 3.2% | 1.4% |
| Aug 2026 | 47.2% | 27.3% | 20% | 4.1% | 1.5% |
| Sep 2026 | 42.2% | 31.1% | 22.7% | 2% | 2% |
How has the NRS and Palm comparison changed over the last 12 months?
3 findings
- Palm was ahead of NRS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NRS’s share of searches among buoyancy aid brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Palm’s share of searches among buoyancy aid brands worldwide moved from 31.9% to 31.1%, and its estimated monthly branded searches moved from 1.9K to 2.2K.
How did search popularity change for buoyancy aid brands worldwide in September 2026?
2 changes
In September 2026, Palm gained share of searches among buoyancy aid brands worldwide, from 27.3% to 31.1%.
In September 2026, NRS gained share of searches among buoyancy aid brands worldwide, from 1.5% to 2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NRS’s and Palm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among buoyancy aid brands
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