Gregory vs Hyperlite Mountain Gear:Which is more popular?
In September 2026, Hyperlite Mountain Gear had more branded searches than Gregory among hiking backpack brands worldwide. Hyperlite Mountain Gear had about 82,100 branded searches, while Gregory had 28,700. Hyperlite Mountain Gear made up 25.5% of all hiking backpack brand searches we track, and Gregory accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about hiking backpack brands, Gregory appeared in all five answers and Hyperlite Mountain Gear in two. Gregory was mentioned before Hyperlite Mountain Gear in every answer.
Who do people search for more?
Hyperlite Mountain Gear, about 3 searches for every 1 for Gregory
Who does AI mention more?
Gregory, mentioned in every answer we collected
Who does AI recommend more?
Gregory, named ahead of Hyperlite Mountain Gear in every answer
Follow Gregory vs Hyperlite Mountain Gear and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hiking backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gregory appeared in all five answers. Hyperlite Mountain Gear was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gregory was listed before Hyperlite Mountain Gear in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Gregory5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Deuter4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hyperlite Mountain Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gossamer Gear2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Granite Gear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hiking backpack brands
5 answers
Asked ChatGPT
“Which hiking backpack brand should I buy?”
Asked ChatGPT
“What are the best hiking backpack brands?”
Asked ChatGPT
“What's the best hiking backpack brand for overnight hikes?”
Searched Google, AI Overview
“best hiking backpack”
Searched Google, AI Overview
“day hiking pack”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gregory or Hyperlite Mountain Gear more popular in search?
This chart shows how often people search Google for Gregory and Hyperlite Mountain Gear by name. Each line represents a brand's share of searches for all six hiking backpack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hyperlite Mountain Gear, Gregory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osprey | Hyperlite Mountain Gear | Gregory | Deuter | Gossamer Gear | Granite Gear |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 31.4% | 9.2% | 7.7% | 6.4% | 2.4% |
| Nov 2025 | 46.6% | 29.7% | 8% | 6.7% | 6.8% | 2.2% |
| Dec 2025 | 50.5% | 27.1% | 7.1% | 5.9% | 7.4% | 2% |
| Jan 2026 | 46.6% | 29% | 8.5% | 6.8% | 6.9% | 2.2% |
| Feb 2026 | 47.9% | 29.1% | 8.9% | 5.8% | 5.9% | 2.3% |
| Mar 2026 | 45.4% | 27.6% | 8% | 6.7% | 8.3% | 3.9% |
| Apr 2026 | 46.1% | 28% | 8% | 6.9% | 8.4% | 2.6% |
| May 2026 | 48.9% | 24.9% | 8.5% | 6.1% | 8.9% | 2.8% |
| Jun 2026 | 50.6% | 25.7% | 7.3% | 6.3% | 7.7% | 2.3% |
| Jul 2026 | 48.9% | 25.5% | 8.5% | 7.3% | 7.4% | 2.3% |
| Aug 2026 | 53.9% | 23.1% | 7.8% | 6.6% | 6.6% | 2% |
| Sep 2026 | 51.2% | 25.5% | 8.9% | 6.2% | 6.2% | 2% |
How has the Gregory and Hyperlite Mountain Gear comparison changed over the last 12 months?
3 findings
- Hyperlite Mountain Gear was ahead of Gregory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gregory’s share of searches among hiking backpack brands worldwide moved from 9.2% to 8.9%, and its estimated monthly branded searches moved from 23.5K to 28.7K.
- Across the 12 months ending September 2026, Hyperlite Mountain Gear’s share of searches among hiking backpack brands worldwide moved from 31.4% to 25.5%, and its estimated monthly branded searches moved from 80.6K to 82.1K.
How did search popularity change for hiking backpack brands worldwide in September 2026?
2 changes
In September 2026, Hyperlite Mountain Gear gained share of searches among hiking backpack brands worldwide, from 23.1% to 25.5%.
In September 2026, Gregory gained share of searches among hiking backpack brands worldwide, from 7.8% to 8.9%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gregory’s and Hyperlite Mountain Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gregory
2 branded search terms
- gregory backpack
- gregory hiking backpack
Hyperlite Mountain Gear
3 branded search terms
- hyperlite backpack
- hyperlite mountain gear
- hyperlitemountaingear
Other head-to-heads among hiking backpack brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.