NOMATIC vs Tortuga:Which is more popular by branded search?
In August 2026, NOMATIC had more branded searches than Tortuga among travel backpack brands worldwide. NOMATIC was estimated to have 37.9K branded searches compared to Tortuga’s 7K, and held a 6.6% Share of Search versus Tortuga’s 1.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, NOMATIC or Tortuga?
Compare brands that offer backpacks for travel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NOMATIC, Tortuga. The figures are in the table below the chart.
View monthly share of search table
| Month | Bellroy | Peak Design | Aer | NOMATIC | Tortuga |
|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 40.9% | 6% | 9.1% | 1.4% |
| Nov 2025 | 42.4% | 41.1% | 7.1% | 7.9% | 1.4% |
| Dec 2025 | 47.5% | 37.7% | 5.6% | 8.2% | 1.1% |
| Jan 2026 | 42.3% | 40.6% | 6.1% | 9.7% | 1.3% |
| Feb 2026 | 42% | 39.6% | 7.1% | 9.7% | 1.7% |
| Mar 2026 | 42.9% | 40.9% | 7.6% | 7.3% | 1.4% |
| Apr 2026 | 46.9% | 36.6% | 7% | 7.9% | 1.6% |
| May 2026 | 43% | 40.5% | 7.6% | 7.2% | 1.6% |
| Jun 2026 | 43.1% | 40.6% | 7.4% | 7.3% | 1.6% |
| Jul 2026 | 47.5% | 36% | 8% | 7% | 1.5% |
| Aug 2026 | 47.5% | 36.6% | 8.1% | 6.6% | 1.2% |
| Sep 2026 | — | — | — | — | — |
How has the NOMATIC and Tortuga comparison changed over the last 12 months?
3 findings
- NOMATIC was ahead of Tortuga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among travel backpack brands worldwide moved from 9.1% to 6.6%, and its estimated monthly branded searches moved from 46.9K to 37.9K.
- Across the 11 months ending August 2026, Tortuga’s estimated Share of Search among travel backpack brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches held steady at 7K.
How did search popularity change for travel backpack brands worldwide in August 2026?
1 change
Estimated monthly branded searches for NOMATIC worldwide fell 19.3% over 11 measured months, from 46.9K to 37.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NOMATIC’s and Tortuga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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