Aer vs Quechua:Which is more popular?
In September 2026, Quechua had more branded searches than Aer among travel backpack brands worldwide. Quechua had about 246,000 branded searches, while Aer had 38,400. Quechua made up 6.3% of all travel backpack brand searches we track, and Aer accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about travel backpack brands, Aer appeared in three of the five answers and Quechua in two. Aer was mentioned before Quechua in every answer that named either.
Who do people search for more?
Quechua, about 6 searches for every 1 for Aer
Who does AI mention more?
Aer, mentioned in 3 of 5 answers, Quechua in 2
Who does AI recommend more?
Aer, named ahead of Quechua in 3 of 3 answers
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Top travel backpack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Quechua was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aer was listed before Quechua in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Osprey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cotopaxi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Peak Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quechua2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tortuga2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bellroy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NOMATIC0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel backpack brands
5 answers
Asked ChatGPT
“Which travel backpack brand should I buy?”
Asked ChatGPT
“What are the best travel backpack brands?”
Asked ChatGPT
“What's the best travel backpack brand for carry-on trips?”
Searched Google, AI Overview
“best travel backpack”
Searched Google, AI Overview
“carry on backpack”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aer or Quechua more popular in search?
This chart shows how often people search Google for Aer and Quechua by name. Each line represents a brand's share of searches for all nine travel backpack brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quechua, Aer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Cotopaxi | Quechua | Bellroy | Peak Design | Aer | NOMATIC | Osprey | Tortuga |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 7% | 5.7% | 4.2% | 3.8% | 0.59% | 0.88% | 0.51% | 0.13% |
| Nov 2025 | 78.1% | 7% | 4.7% | 4.2% | 3.8% | 0.7% | 0.79% | 0.52% | 0.14% |
| Dec 2025 | 75.3% | 8.3% | 5.5% | 5% | 3.7% | 0.58% | 0.85% | 0.61% | 0.12% |
| Jan 2026 | 76% | 8.4% | 5.6% | 4.1% | 3.7% | 0.59% | 0.93% | 0.61% | 0.13% |
| Feb 2026 | 75.8% | 8.3% | 5.6% | 4.2% | 3.7% | 0.7% | 0.96% | 0.61% | 0.17% |
| Mar 2026 | 74.4% | 8.2% | 5.5% | 5% | 4.5% | 0.88% | 0.84% | 0.6% | 0.16% |
| Apr 2026 | 71.2% | 9.6% | 6.4% | 5.8% | 4.3% | 0.87% | 0.98% | 0.7% | 0.2% |
| May 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 1% | 0.97% | 0.85% | 0.22% |
| Jun 2026 | 70.3% | 9.4% | 6.3% | 5.7% | 5.2% | 0.99% | 0.97% | 0.85% | 0.22% |
| Jul 2026 | 70.7% | 9.5% | 6.3% | 5.9% | 4.3% | 0.99% | 0.87% | 1.3% | 0.18% |
| Aug 2026 | 67.8% | 11.1% | 6.1% | 6.8% | 5% | 1.2% | 0.93% | 1% | 0.17% |
| Sep 2026 | 70.4% | 9.5% | 6.3% | 5.8% | 5.2% | 0.99% | 0.97% | 0.85% | 0.15% |
How has the Aer and Quechua comparison changed over the last 12 months?
3 findings
- Quechua was ahead of Aer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aer’s share of searches among travel backpack brands worldwide moved from 0.59% to 0.99%, and its estimated monthly branded searches moved from 31K to 38.4K.
- Across the 12 months ending September 2026, Quechua’s share of searches among travel backpack brands worldwide moved from 5.7% to 6.3%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for travel backpack brands worldwide in September 2026?
2 changes
In September 2026, Quechua rose from 4th to 3rd among travel backpack brands worldwide.
Estimated monthly branded searches for Aer worldwide rose 23.8% over 12 measured months, from 31K to 38.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Aer’s and Quechua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel backpack brands
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