How popular isManfrotto?
In September 2026, people searched for Manfrotto by name about 51,200 times worldwide, a 26.9% decrease from the previous year. These searches made up 6.8% of all global camera bag brand searches, placing Manfrotto fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about camera bag brands, Manfrotto did not appear in any of the answers.
Manfrotto is the fourth most searched of 6 competitors and not listed in any AI answer.
Peak DesignShare of searches 47.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Think TankShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BillinghamShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- ManfrottoShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WandrdShare of searches 4.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top camera bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Manfrotto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peak Design1st
- Wandrd2nd
Lowepro3rd- Think Tank4th
- Billingham5th
- Manfrotto–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wandrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Think Tank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lowepro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Billingham2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Manfrotto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera bag brands
5 answers
Asked ChatGPT
“Which camera bag brand should I buy?”
Asked ChatGPT
“What are the best camera bag brands?”
Asked ChatGPT
“What's the best camera bag brand for travel and daily carry?”
Searched Google, AI Overview
“best camera bag”
Searched Google, AI Overview
“camera bag for travel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which camera bag brands compete with Manfrotto?
Share of searches by month for Peak Design, Think Tank, Billingham, Manfrotto, Wandrd, Lowepro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peak Design | Think Tank | Billingham | Manfrotto | Wandrd | Lowepro |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 29.7% | 9.4% | 9.1% | 4.3% | 4.7% |
| Nov 2025 | 46.9% | 26.6% | 8.4% | 8.2% | 5.8% | 4.2% |
| Dec 2025 | 46.3% | 26.3% | 8.3% | 8.2% | 5.8% | 5.1% |
| Jan 2026 | 43.6% | 30.1% | 9.4% | 7.6% | 4.4% | 4.8% |
| Feb 2026 | 39.6% | 33.3% | 8.6% | 8.4% | 4.8% | 5.3% |
| Mar 2026 | 43% | 30.1% | 7.7% | 9.1% | 5.4% | 4.8% |
| Apr 2026 | 41.3% | 28.4% | 10.9% | 8.8% | 5.1% | 5.6% |
| May 2026 | 45.1% | 25.5% | 9.7% | 7.9% | 6.7% | 5% |
| Jun 2026 | 47.2% | 26.9% | 10.2% | 6.7% | 4.8% | 4.2% |
| Jul 2026 | 38.9% | 22.2% | 22% | 6.8% | 4.8% | 5.2% |
| Aug 2026 | 46.3% | 26.2% | 10% | 6.7% | 5.7% | 5.1% |
| Sep 2026 | 47.2% | 26.7% | 10.2% | 6.8% | 4.8% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 201K | 0% | +0.9 points | |
| 2, held 2nd | 26.7% | 114K | 0% | +0.5 points | |
| 3, held 3rd | 10.2% | 43.4K | 0% | +0.2 points | |
| 4, held 4th | 6.8% | 29K | 0% | +0.1 points | |
| 5, held 5th | 4.8% | 20.4K | -17.7% | -0.9 points | |
| 6, held 6th | 4.3% | 18.1K | -18.5% | -0.9 points |
47.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
26.7%
Held 2nd. 114K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.2%
Held 3rd. 43.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.8%
Held 4th. 29K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Wandrd4.8%
Held 5th. 20.4K estimated branded searches, -17.7% vs prior month. Share -0.9 points.
6.
Lowepro4.3%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.9 points.
Compare popularity between Manfrotto and its closest rivals
Every comparison with Manfrotto
19 comparisons
- Joby vs Manfrotto
- Billingham vs Manfrotto
- Manfrotto vs Peak Design
- Manfrotto vs Think Tank
- Aputure vs Manfrotto
- Godox vs Manfrotto
- Manfrotto vs Wandrd
- Lowepro vs Manfrotto
- Leofoto vs Manfrotto
- Arca-Swiss vs Manfrotto
- Gitzo vs Manfrotto
- Manfrotto vs Sirui
- Benro vs Manfrotto
- Manfrotto vs Really Right Stuff
- Flashpoint vs Manfrotto
- Avenger vs Manfrotto
- Manfrotto vs Matthews Studio Equipment
- Manfrotto vs Neewer
- Kupo vs Manfrotto
How has branded search demand for Manfrotto changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Manfrotto worldwide fell from 70K to 51.2K.
- Across the 12 months ending September 2026, Manfrotto’s share of searches among camera bag brands worldwide decreased from 9.1% to 6.8%.
- Across the 12 months ending September 2026, Manfrotto’s share of searches among camera bag brands worldwide peaked at 9.1% in October 2025 and was lowest at 6.7% in August 2026.
How did search popularity change for camera bag brands worldwide in September 2026?
5 changes
In September 2026, Peak Design gained share of searches among camera bag brands worldwide, from 46.3% to 47.2%.
In September 2026, Think Tank gained share of searches among camera bag brands worldwide, from 26.2% to 26.7%.
In September 2026, Wandrd lost share of searches among camera bag brands worldwide, from 5.7% to 4.8%.
In September 2026, Lowepro lost share of searches among camera bag brands worldwide, from 5.1% to 4.3%.
Estimated monthly branded searches for Manfrotto worldwide fell 32.4% over 12 measured months, from 42.9K to 29K in September 2026.
How are Manfrotto’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Manfrotto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- manfrotto
- manfrotto camera bags
- manfrotto tripod
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Where does Manfrotto compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera bag brands | 4th of 6 | 6.8% | Shown above |
| Tripod brands | 3rd of 6 | 15.2% | Show ranking |
| Light stand brands | 3rd of 8 | 14.1% | Show ranking |
| Tripod head brands | 1st of 7 | 55.3% | Show ranking |
Is Manfrotto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.