Brandwave

Arca-Swiss vs Manfrotto:Which is more popular?

In September 2026, Manfrotto had more branded searches than Arca-Swiss among tripod head brands worldwide. Manfrotto had about 49,300 branded searches, while Arca-Swiss had 8,100. Manfrotto made up 55.3% of all tripod head brand searches we track, and Arca-Swiss accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about tripod head brands, Arca-Swiss appeared in all four answers and Manfrotto in three. Arca-Swiss was mentioned before Manfrotto in every answer.

Among tripod head brands worldwide in September 2026

Who do people search for more?

Manfrotto, about 6 searches for every 1 for Arca-Swiss

Manfrotto 49.3K searchesArca-Swiss 8.1K searches

Who does AI mention more?

Arca-Swiss, mentioned in every answer we collected

Arca-Swiss in 4 of 4Manfrotto in 3 of 4

Who does AI recommend more?

Arca-Swiss, named ahead of Manfrotto in every answer

Arca-Swiss first in 4Manfrotto never first

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Top tripod head brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Arca-Swiss appeared in all four answers. Manfrotto was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Arca-Swiss was listed before Manfrotto in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Really Right Stuff1st
  2. Arca-Swiss2nd
  3. Leofoto3rd
  4. Gitzo4th
  5. Manfrotto5th
  6. Sirui6th
  7. Benro7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arca-Swiss4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Really Right Stuff4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Manfrotto3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gitzo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Leofoto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sirui2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Benro2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tripod head brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arca-Swiss or Manfrotto more popular in search?

This chart shows how often people search Google for Arca-Swiss and Manfrotto by name. Each line represents a brand's share of searches for all seven tripod head brands we track, month by month, from English-language searches worldwide.

Arca-Swiss and Manfrotto among tripod head brands worldwide, by month

Share of searches by month for Manfrotto, Arca-Swiss. The figures are in the table below the chart.

View monthly share of searches table
MonthManfrottoLeofotoArca-SwissGitzoSiruiBenroReally Right Stuff
Oct 202559.8%10.7%7.2%4.8%5.8%5.8%5.8%
Nov 202559.2%10.6%7.1%5.8%5.8%5.8%5.8%
Dec 202554.3%11.9%7.9%6.5%6.5%6.5%6.5%
Jan 202656.4%11.3%7.6%6.2%6.2%6.2%6.2%
Feb 202657.5%10.3%8.4%5.6%5.6%6.9%5.6%
Mar 202661.1%10.9%7.3%4.9%4.9%6%4.9%
Apr 202657.8%12.7%6.9%5.6%5.6%5.6%5.6%
May 202657%12.5%8.3%5.6%5.6%5.6%5.6%
Jun 202655.6%13.7%7.4%6.1%5%6.1%6.1%
Jul 202652.9%14.2%7.7%6.3%6.3%6.3%6.3%
Aug 202654.1%13.3%8.9%5.9%5.9%5.9%5.9%
Sep 202655.3%13.6%9.1%6.1%6.1%4.9%4.9%

How has the Arca-Swiss and Manfrotto comparison changed over the last 12 months?

3 findings
  • Manfrotto was ahead of Arca-Swiss in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arca-Swiss’ share of searches among tripod head brands worldwide moved from 7.2% to 9.1%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Manfrotto’s share of searches among tripod head brands worldwide moved from 59.8% to 55.3%, and its estimated monthly branded searches moved from 67.6K to 49.3K.

How did search popularity change for tripod head brands worldwide in September 2026?

2 changes
  1. In September 2026, Manfrotto gained share of searches among tripod head brands worldwide, from 54.1% to 55.3%.

  2. Arca-Swiss’ share of searches among tripod head brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arca-Swiss’ and Manfrotto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arca-Swiss

1 branded search term

  • arca swiss

Manfrotto

2 branded search terms

  • manfrotto
  • manfrotto tripod

How the Brand Demand Index is measured

Other head-to-heads among tripod head brands

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