How popular isManfrotto in search?
In September 2026, there were an estimated 51.2K branded searches for Manfrotto worldwide which is down 26.9% over the last 12 months. Manfrotto holds 41.9% estimated Share of Search among tripod brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tripod brands compete with Manfrotto?
Share of Search by month for Joby, Manfrotto, Gitzo, Benro. The figures are in the table below the chart.
View monthly share of search table
| Month | Joby | Manfrotto | Gitzo | Benro |
|---|---|---|---|---|
| Oct 2025 | 56% | 37.3% | 3% | 3.6% |
| Nov 2025 | 46.9% | 44.4% | 4.3% | 4.3% |
| Dec 2025 | 47.5% | 42.4% | 5.1% | 5.1% |
| Jan 2026 | 49.3% | 41.5% | 4.6% | 4.6% |
| Feb 2026 | 51.2% | 40.1% | 3.9% | 4.8% |
| Mar 2026 | 47.6% | 44.5% | 3.6% | 4.3% |
| Apr 2026 | 56.5% | 36.4% | 3.6% | 3.6% |
| May 2026 | 60.7% | 32.9% | 3.2% | 3.2% |
| Jun 2026 | 54.6% | 37.3% | 4.1% | 4.1% |
| Jul 2026 | 51.6% | 39.1% | 4.7% | 4.7% |
| Aug 2026 | 49.8% | 41.2% | 4.5% | 4.5% |
| Sep 2026 | 49.7% | 41.9% | 4.6% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 58.5K | -2% | -0.1 points | |
| 2, held 2nd | 41.9% | 49.3K | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 4.6% | 5.4K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.7% | 4.4K | -18.5% | -0.8 pointsmoved from 3rd to 4th |
1.
Joby49.7%
Held 1st. 58.5K estimated branded searches, -2% vs prior month. Share -0.1 points.
41.9%
Held 2nd. 49.3K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Gitzo
4.6%
Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Benro
3.7%
Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
Compare search popularity between Manfrotto and its closest rivals
Every comparison with Manfrotto
13 comparisons
How has branded search demand for Manfrotto changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Manfrotto worldwide fell from 70K to 51.2K.
- Across the 12 months ending September 2026, Manfrotto’s estimated Share of Search among tripod brands worldwide increased from 37.3% to 41.9%.
- Across the 12 months ending September 2026, Manfrotto’s estimated Share of Search among tripod brands worldwide peaked at 44.5% in March 2026 and was lowest at 32.9% in May 2026.
How did search popularity change for tripod brands worldwide in September 2026?
4 changes
In September 2026, Manfrotto gained estimated Share of Search among tripod brands worldwide, from 41.2% to 41.9%.
In September 2026, Benro lost estimated Share of Search among tripod brands worldwide, from 4.5% to 3.7%.
Joby’s estimated Share of Search among tripod brands worldwide has lost ground for 3 months in a row, from 54.6% to 49.7% in September 2026.
In September 2026, Gitzo rose from 4th to 3rd among tripod brands worldwide.
Where does Manfrotto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera bags | 4th of 6 | 6.8% | Show ranking |
| Light stand brands | 4th of 4 | 8.4% | Show ranking |
| Tripods | 2nd of 5 | 40.1% | Show ranking |
| Tripod brands | 2nd of 4 | 41.9% | Shown above |
| Tripod head brands | 1st of 5 | 71.6% | Show ranking |
How is Manfrotto measured?
Brandwave collects information about searches that people make online using Manfrotto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- manfrotto
- manfrotto camera bags
- manfrotto tripod
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Is Manfrotto your brand?
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