Brandwave

Manfrotto vs Matthews Studio Equipment:Which is more popular?

In September 2026, Manfrotto had more branded searches than Matthews Studio Equipment among light stand brands worldwide. Manfrotto had about 27,100 branded searches, while Matthews Studio Equipment had 880. Manfrotto made up 14.1% of all light stand brand searches we track, and Matthews Studio Equipment accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about light stand brands, Manfrotto appeared in three of the five answers and Matthews Studio Equipment in two. Manfrotto was mentioned before Matthews Studio Equipment in two out of three answers.

Among light stand brands worldwide in September 2026

Who do people search for more?

Manfrotto, about 31 searches for every 1 for Matthews Studio Equipment

Manfrotto 27.1K searchesMatthews Studio Equipment 880 searches

Who does AI mention more?

Manfrotto, mentioned in 3 of 5 answers, Matthews Studio Equipment in 2

Manfrotto in 3 of 5Matthews Studio Equipment in 2 of 5

Who does AI recommend more?

Manfrotto, named ahead of Matthews Studio Equipment in 2 of 3 answers

Manfrotto first in 2Matthews Studio Equipment first in 1

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Top light stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Manfrotto was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Matthews Studio Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Manfrotto was listed before Matthews Studio Equipment in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avenger1st
  2. Manfrotto2nd
  3. Kupo3rd
  4. Matthews Studio Equipment4th
  5. Neewer5th
  6. Godox6th
  7. Aputure–
  8. Flashpoint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manfrotto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avenger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kupo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matthews Studio Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flashpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about light stand brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Manfrotto or Matthews Studio Equipment more popular in search?

This chart shows how often people search Google for Manfrotto and Matthews Studio Equipment by name. Each line represents a brand's share of searches for all eight light stand brands we track, month by month, from English-language searches worldwide.

Manfrotto and Matthews Studio Equipment among light stand brands worldwide, by month

Share of searches by month for Manfrotto, Matthews Studio Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthGodoxAputureManfrottoFlashpointAvengerMatthews Studio EquipmentNeewerKupo
Oct 202559%19.8%18.7%0.75%0.6%0.46%0.33%0.33%
Nov 202558.7%19.7%18.6%0.87%0.73%0.6%0.4%0.4%
Dec 202563.7%17.5%16.5%0.74%0.5%0.5%0.36%0.29%
Jan 202661.5%19.8%15.9%0.81%0.62%0.62%0.42%0.42%
Feb 202663.3%17.4%16.4%0.59%0.64%0.94%0.36%0.43%
Mar 202661%16.8%19.3%0.66%0.76%0.76%0.42%0.34%
Apr 202659.2%19.2%18%0.69%0.71%0.71%0.39%1%
May 202661.5%16.3%18.7%0.75%0.91%0.74%0.57%0.5%
Jun 202663.6%16.9%15.9%0.64%0.94%0.59%1.1%0.42%
Jul 202665.5%14.9%16.4%0.66%0.78%0.97%0.43%0.36%
Aug 202669.9%13.1%14.3%0.56%0.69%0.69%0.38%0.38%
Sep 202668.6%14.9%14.1%0.65%0.52%0.46%0.46%0.37%

How has the Manfrotto and Matthews Studio Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for light stand brands worldwide in September 2026?

3 changes

  1. In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.

  2. In September 2026, Matthews Studio Equipment fell from 5th to 6th among light stand brands worldwide.

  3. Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Manfrotto’s and Matthews Studio Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Manfrotto

1 branded search term

  • manfrotto

Matthews Studio Equipment

1 branded search term

  • matthews c stand

How the Brand Demand Index is measured

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