How popular isMatthews Studio Equipment?
In September 2026, people searched for Matthews Studio Equipment by name about 880 times worldwide, a 12% decrease from the previous year. These searches made up 0.46% of all global light stand brand searches, placing Matthews Studio Equipment sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about light stand brands, Matthews Studio Equipment appeared in two of the five answers and was the fourth most recommended of the eight.
Matthews Studio Equipment is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.
GodoxShare of searches 68.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
AputureShare of searches 14.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- ManfrottoShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
FlashpointShare of searches 0.65%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Matthews Studio EquipmentShare of searches 0.46%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top light stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Matthews Studio Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matthews Studio Equipment is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Avenger1st
- Manfrotto2nd
Kupo3rd
Matthews Studio Equipment4th
Neewer5th
Godox6th
Aputure–
Flashpoint–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Neewer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Manfrotto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avenger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kupo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matthews Studio Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flashpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about light stand brands
5 answers
Asked ChatGPT
“Which light stand brand should I buy?”
Asked ChatGPT
“What are the best light stand brands?”
Asked ChatGPT
“What's the best light stand brand for studio lighting?”
Searched Google, AI Overview
“light stand”
Searched Google, AI Overview
“photo light stand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which light stand brands compete with Matthews Studio Equipment?
Share of searches by month for Godox, Aputure, Manfrotto, Matthews Studio Equipment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Godox | Aputure | Manfrotto | Flashpoint | Avenger | Matthews Studio Equipment | Neewer | Kupo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 19.8% | 18.7% | 0.75% | 0.6% | 0.46% | 0.33% | 0.33% |
| Nov 2025 | 58.7% | 19.7% | 18.6% | 0.87% | 0.73% | 0.6% | 0.4% | 0.4% |
| Dec 2025 | 63.7% | 17.5% | 16.5% | 0.74% | 0.5% | 0.5% | 0.36% | 0.29% |
| Jan 2026 | 61.5% | 19.8% | 15.9% | 0.81% | 0.62% | 0.62% | 0.42% | 0.42% |
| Feb 2026 | 63.3% | 17.4% | 16.4% | 0.59% | 0.64% | 0.94% | 0.36% | 0.43% |
| Mar 2026 | 61% | 16.8% | 19.3% | 0.66% | 0.76% | 0.76% | 0.42% | 0.34% |
| Apr 2026 | 59.2% | 19.2% | 18% | 0.69% | 0.71% | 0.71% | 0.39% | 1% |
| May 2026 | 61.5% | 16.3% | 18.7% | 0.75% | 0.91% | 0.74% | 0.57% | 0.5% |
| Jun 2026 | 63.6% | 16.9% | 15.9% | 0.64% | 0.94% | 0.59% | 1.1% | 0.42% |
| Jul 2026 | 65.5% | 14.9% | 16.4% | 0.66% | 0.78% | 0.97% | 0.43% | 0.36% |
| Aug 2026 | 69.9% | 13.1% | 14.3% | 0.56% | 0.69% | 0.69% | 0.38% | 0.38% |
| Sep 2026 | 68.6% | 14.9% | 14.1% | 0.65% | 0.52% | 0.46% | 0.46% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 132K | 0% | -1.4 points | |
| 2, moved from 3rd to 2nd | 14.9% | 28.8K | +16.6% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.1% | 27.1K | 0% | -0.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 0.65% | 1.3K | +20% | +0.1 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 0.52% | 1K | -23.1% | -0.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 0.46% | 880 | -32.3% | -0.2 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 0.46% | 880 | +22.2% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.37% | 720 | 0% | 0 pointsmoved from 7th to 8th |
1.
Godox68.6%
Held 1st. 132K estimated branded searches, 0% vs prior month. Share -1.4 points.
2.
Aputure14.9%
Moved from 3rd to 2nd. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.9 points.
14.1%
Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.65%
Moved from 6th to 4th. 1.3K estimated branded searches, +20% vs prior month. Share +0.1 points.
5.Avenger
0.52%
Moved from 4th to 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.
0.46%
Moved from 5th to 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.2 points.
7.
Neewer0.46%
Moved from 8th to 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
8.
Kupo0.37%
Moved from 7th to 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Matthews Studio Equipment and its closest rivals
Matthews Studio Equipment vs Manfrotto: compare popularity
Matthews Studio Equipment vs Flashpoint: compare popularity
Matthews Studio Equipment vs Avenger: compare popularity
Matthews Studio Equipment vs Neewer: compare popularity
Matthews Studio Equipment vs Kupo: compare popularity- Compare Matthews Studio Equipment with any brand
Every comparison with Matthews Studio Equipment
7 comparisons
How has branded search demand for Matthews Studio Equipment changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Matthews Studio Equipment worldwide fell from 1K to 880.
- Across the 12 months ending September 2026, Matthews Studio Equipment’s share of searches among light stand brands worldwide held steady at 0.46%.
How did search popularity change for light stand brands worldwide in September 2026?
6 changes

In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.

In September 2026, Godox lost share of searches among light stand brands worldwide, from 69.9% to 68.6%.

In September 2026, Flashpoint rose from 6th to 4th among light stand brands worldwide.

In September 2026, Neewer rose from 8th to 7th among light stand brands worldwide.
In September 2026, Avenger fell from 4th to 5th among light stand brands worldwide.

In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide.
How are Matthews Studio Equipment’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Matthews Studio Equipment’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- matthews c stand
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