Brandwave

Aputure vs Matthews Studio Equipment:Which is more popular?

In September 2026, Aputure had more branded searches than Matthews Studio Equipment among light stand brands worldwide. Aputure had about 28,800 branded searches, while Matthews Studio Equipment had 880. Aputure made up 14.9% of all light stand brand searches we track, and Matthews Studio Equipment accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about light stand brands, Matthews Studio Equipment appeared in two of the five answers and Aputure in none.

Among light stand brands worldwide in September 2026

Who do people search for more?

Aputure, about 33 searches for every 1 for Matthews Studio Equipment

Aputure 28.8K searchesMatthews Studio Equipment 880 searches

Who does AI mention more?

Matthews Studio Equipment, mentioned in 2 of 5 answers, Aputure in 0

Matthews Studio Equipment in 2 of 5Aputure in 0 of 5

Who does AI recommend more?

Matthews Studio Equipment, the only one of the two named

Matthews Studio Equipment first in 2Aputure never named

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Top light stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Matthews Studio Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aputure did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avenger1st
  2. Manfrotto2nd
  3. Kupo3rd
  4. Matthews Studio Equipment4th
  5. Neewer5th
  6. Godox6th
  7. Aputure–
  8. Flashpoint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manfrotto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avenger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kupo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matthews Studio Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flashpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about light stand brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aputure or Matthews Studio Equipment more popular in search?

This chart shows how often people search Google for Aputure and Matthews Studio Equipment by name. Each line represents a brand's share of searches for all eight light stand brands we track, month by month, from English-language searches worldwide.

Aputure and Matthews Studio Equipment among light stand brands worldwide, by month

Share of searches by month for Aputure, Matthews Studio Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthGodoxAputureManfrottoFlashpointAvengerMatthews Studio EquipmentNeewerKupo
Oct 202559%19.8%18.7%0.75%0.6%0.46%0.33%0.33%
Nov 202558.7%19.7%18.6%0.87%0.73%0.6%0.4%0.4%
Dec 202563.7%17.5%16.5%0.74%0.5%0.5%0.36%0.29%
Jan 202661.5%19.8%15.9%0.81%0.62%0.62%0.42%0.42%
Feb 202663.3%17.4%16.4%0.59%0.64%0.94%0.36%0.43%
Mar 202661%16.8%19.3%0.66%0.76%0.76%0.42%0.34%
Apr 202659.2%19.2%18%0.69%0.71%0.71%0.39%1%
May 202661.5%16.3%18.7%0.75%0.91%0.74%0.57%0.5%
Jun 202663.6%16.9%15.9%0.64%0.94%0.59%1.1%0.42%
Jul 202665.5%14.9%16.4%0.66%0.78%0.97%0.43%0.36%
Aug 202669.9%13.1%14.3%0.56%0.69%0.69%0.38%0.38%
Sep 202668.6%14.9%14.1%0.65%0.52%0.46%0.46%0.37%

How has the Aputure and Matthews Studio Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for light stand brands worldwide in September 2026?

2 changes

  1. In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.

  2. In September 2026, Matthews Studio Equipment fell from 5th to 6th among light stand brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Aputure’s and Matthews Studio Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aputure

2 branded search terms

  • aputure
  • aputure light

Matthews Studio Equipment

1 branded search term

  • matthews c stand

How the Brand Demand Index is measured

Other head-to-heads among light stand brands

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