How popular isAputure in search?
In September 2026, there were an estimated 28.8K branded searches for Aputure worldwide which is down 33% over the last 12 months. Aputure holds 8.9% estimated Share of Search among light stand brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Flashpoint41.8%
Godox40.9%
Aputure8.9%- Manfrotto8.4%
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Which light stand brands compete with Aputure?
Share of Search by month for Flashpoint, Godox, Aputure, Manfrotto. The figures are in the table below the chart.
View monthly share of search table
| Month | Flashpoint | Godox | Aputure | Manfrotto |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 31% | 10.4% | 9.8% |
| Nov 2025 | 43.8% | 34% | 11.4% | 10.8% |
| Dec 2025 | 45.7% | 35.4% | 9.7% | 9.2% |
| Jan 2026 | 44.9% | 34.9% | 11.2% | 9% |
| Feb 2026 | 40.7% | 38.7% | 10.6% | 10% |
| Mar 2026 | 44.7% | 34.7% | 9.5% | 11% |
| Apr 2026 | 43.3% | 34.8% | 11.3% | 10.6% |
| May 2026 | 49.2% | 32.4% | 8.6% | 9.9% |
| Jun 2026 | 45.1% | 36.3% | 9.6% | 9% |
| Jul 2026 | 45.7% | 36.8% | 8.4% | 9.2% |
| Aug 2026 | 47.3% | 37.9% | 7.1% | 7.8% |
| Sep 2026 | 41.8% | 40.9% | 8.9% | 8.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.8% | 135K | -18.2% | -5.5 points | |
| 2, held 2nd | 40.9% | 132K | 0% | +3 points | |
| 3, moved from 4th to 3rd | 8.9% | 28.8K | +16.6% | +1.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.4% | 27.1K | 0% | +0.6 pointsmoved from 3rd to 4th |
41.8%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -5.5 points.
2.
Godox40.9%
Held 2nd. 132K estimated branded searches, 0% vs prior month. Share +3 points.
3.
Aputure8.9%
Moved from 4th to 3rd. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.8 points.
8.4%
Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare search popularity between Aputure and its closest rivals
How has branded search demand for Aputure changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aputure worldwide fell from 43K to 28.8K.
- Across the 12 months ending September 2026, Aputure’s estimated Share of Search among light stand brands worldwide decreased from 10.4% to 8.9%.
- Across the 12 months ending September 2026, Aputure’s estimated Share of Search among light stand brands worldwide peaked at 11.4% in November 2025 and was lowest at 7.1% in August 2026.
How did search popularity change for light stand brands worldwide in September 2026?
4 changes
In September 2026, Aputure overtook Manfrotto to rank 3rd among light stand brands worldwide, with 8.9% estimated Share of Search.
In September 2026, Godox gained estimated Share of Search among light stand brands worldwide, from 37.9% to 40.9%.
In September 2026, Manfrotto gained estimated Share of Search among light stand brands worldwide, from 7.8% to 8.4%.
In September 2026, Flashpoint lost estimated Share of Search among light stand brands worldwide, from 47.3% to 41.8%.
Where does Aputure compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Webcam light brands | 3rd of 6 | 1.8% | Show ranking |
| Ring lights | 4th of 6 | 7.3% | Show ranking |
| Light stand brands | 3rd of 4 | 8.9% | Shown above |
| Ring light brands | 3rd of 6 | 11.8% | Show ranking |
How is Aputure measured?
Brandwave collects information about searches that people make online using Aputure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- aputure
- aputure light
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Is Aputure your brand?
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