Aputure vs Kupo:Which is searched more?
In September 2026, Aputure had more branded searches than Kupo among light stand brands worldwide. Aputure had about 28,800 branded searches, while Kupo had 720. Aputure made up 14.9% of all light stand brand searches we track, and Kupo accounted for 0.37%. These are worldwide searches for English-language branded terms.
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Is Aputure or Kupo more popular in search?
Compare the light stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Aputure, Kupo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Godox | Aputure | Manfrotto | Flashpoint | Avenger | Matthews Studio Equipment | Neewer | Kupo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 19.8% | 18.7% | 0.75% | 0.6% | 0.46% | 0.33% | 0.33% |
| Nov 2025 | 58.7% | 19.7% | 18.6% | 0.87% | 0.73% | 0.6% | 0.4% | 0.4% |
| Dec 2025 | 63.7% | 17.5% | 16.5% | 0.74% | 0.5% | 0.5% | 0.36% | 0.29% |
| Jan 2026 | 61.5% | 19.8% | 15.9% | 0.81% | 0.62% | 0.62% | 0.42% | 0.42% |
| Feb 2026 | 63.3% | 17.4% | 16.4% | 0.59% | 0.64% | 0.94% | 0.36% | 0.43% |
| Mar 2026 | 61% | 16.8% | 19.3% | 0.66% | 0.76% | 0.76% | 0.42% | 0.34% |
| Apr 2026 | 59.2% | 19.2% | 18% | 0.69% | 0.71% | 0.71% | 0.39% | 1% |
| May 2026 | 61.5% | 16.3% | 18.7% | 0.75% | 0.91% | 0.74% | 0.57% | 0.5% |
| Jun 2026 | 63.6% | 16.9% | 15.9% | 0.64% | 0.94% | 0.59% | 1.1% | 0.42% |
| Jul 2026 | 65.5% | 14.9% | 16.4% | 0.66% | 0.78% | 0.97% | 0.43% | 0.36% |
| Aug 2026 | 69.9% | 13.1% | 14.3% | 0.56% | 0.69% | 0.69% | 0.38% | 0.38% |
| Sep 2026 | 68.6% | 14.9% | 14.1% | 0.65% | 0.52% | 0.46% | 0.46% | 0.37% |
How has the Aputure and Kupo comparison changed over the last 12 months?
3 findings
- Aputure was ahead of Kupo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aputure’s share of searches among light stand brands worldwide moved from 19.8% to 14.9%, and its estimated monthly branded searches moved from 43K to 28.8K.
- Across the 12 months ending September 2026, Kupo’s share of searches among light stand brands worldwide moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for light stand brands worldwide in September 2026?
2 changes
In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.
In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aputure’s and Kupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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