Brandwave

How popular isAputure in search?

In August 2026, there were an estimated 6.6K branded searches for Aputure worldwide which is down 33.3% over the last 11 months. Aputure holds 0.32% estimated Share of Search among webcam light brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Logitech83.7%
  2. Elgato15.4%
  3. Neewer0.47%
  4. Aputure0.32%
  5. Lume Cube0.09%
  6. DigiPower0.03%
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Where does Aputure compete?

Aputure is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Webcam light brands4th of 60.32%Shown below
Ring lights5th of 61.8%Show ranking
Ring light brands3rd of 615.5%Show ranking

Which webcam light brands compete with Aputure?

Aputure against webcam light brands worldwide, by month

Share of Search by month for Logitech, Elgato, Aputure. The figures are in the table below the chart.

View monthly share of search table
MonthLogitechElgatoNeewerAputureLume CubeDigiPower
Oct 202583.8%15.3%0.38%0.38%0.06%0.03%
Nov 202583.9%15.1%0.46%0.38%0.07%0.03%
Dec 202584%15.1%0.46%0.31%0.07%0.02%
Jan 202683.9%15.2%0.46%0.31%0.06%0.02%
Feb 202684%15%0.56%0.37%0.07%0.02%
Mar 202681.4%17.6%0.54%0.36%0.07%0.03%
Apr 202683.7%15.2%0.57%0.38%0.08%0.03%
May 202681.1%17.9%0.56%0.3%0.07%0.09%
Jun 202683.7%15.4%0.48%0.32%0.06%0.03%
Jul 202680.9%18%0.55%0.37%0.07%0.03%
Aug 202683.7%15.4%0.47%0.32%0.09%0.03%
Sep 2026——————

  1. 1.Logitech

    83.7%

    Held 1st. 1.7M estimated branded searches, +20.7% vs prior month. Share +2.7 points.

  2. 2.Elgato

    15.4%

    Held 2nd. 322K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Neewer

    0.47%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Aputure

    0.32%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lume Cube

    0.09%

    Held 5th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

  6. 6.DigiPower

    0.03%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Aputure and its closest rivals

How has branded search demand for Aputure changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aputure worldwide fell from 9.9K to 6.6K.
  • Across the 11 months ending August 2026, Aputure fell from 3rd to 4th among webcam light brands worldwide.

How did search popularity change for webcam light brands worldwide in August 2026?

  1. In August 2026, Logitech gained estimated Share of Search among webcam light brands worldwide, from 80.9% to 83.7%.

  2. In August 2026, Elgato lost estimated Share of Search among webcam light brands worldwide, from 18% to 15.4%.

  3. Estimated monthly branded searches for Lume Cube worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  5. Estimated monthly branded searches for DigiPower worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Aputure measured?

Brandwave collects information about searches that people make online using Aputure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aputure light

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How the Brand Demand Index is measured

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