Brandwave

Aputure vs Flashpoint:Which is more popular?

In September 2026, Aputure had more branded searches than Flashpoint among light stand brands worldwide. Aputure had about 28,800 branded searches, while Flashpoint had 1,260. Aputure made up 14.9% of all light stand brand searches we track, and Flashpoint accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about light stand brands, neither Aputure nor Flashpoint appeared in any of the five answers.

Among light stand brands worldwide in September 2026

Who do people search for more?

Aputure, about 23 searches for every 1 for Flashpoint

Aputure 28.8K searchesFlashpoint 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Aputure in 0 of 5Flashpoint in 0 of 5

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Top light stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Aputure nor Flashpoint showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avenger1st
  2. Manfrotto2nd
  3. Kupo3rd
  4. Matthews Studio Equipment4th
  5. Neewer5th
  6. Godox6th
  7. Aputure–
  8. Flashpoint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manfrotto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avenger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kupo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matthews Studio Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flashpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about light stand brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Aputure or Flashpoint more popular in search?

This chart shows how often people search Google for Aputure and Flashpoint by name. Each line represents a brand's share of searches for all eight light stand brands we track, month by month, from English-language searches worldwide.

Aputure and Flashpoint among light stand brands worldwide, by month

Share of searches by month for Aputure, Flashpoint. The figures are in the table below the chart.

View monthly share of searches table
MonthGodoxAputureManfrottoFlashpointAvengerMatthews Studio EquipmentNeewerKupo
Oct 202559%19.8%18.7%0.75%0.6%0.46%0.33%0.33%
Nov 202558.7%19.7%18.6%0.87%0.73%0.6%0.4%0.4%
Dec 202563.7%17.5%16.5%0.74%0.5%0.5%0.36%0.29%
Jan 202661.5%19.8%15.9%0.81%0.62%0.62%0.42%0.42%
Feb 202663.3%17.4%16.4%0.59%0.64%0.94%0.36%0.43%
Mar 202661%16.8%19.3%0.66%0.76%0.76%0.42%0.34%
Apr 202659.2%19.2%18%0.69%0.71%0.71%0.39%1%
May 202661.5%16.3%18.7%0.75%0.91%0.74%0.57%0.5%
Jun 202663.6%16.9%15.9%0.64%0.94%0.59%1.1%0.42%
Jul 202665.5%14.9%16.4%0.66%0.78%0.97%0.43%0.36%
Aug 202669.9%13.1%14.3%0.56%0.69%0.69%0.38%0.38%
Sep 202668.6%14.9%14.1%0.65%0.52%0.46%0.46%0.37%

How has the Aputure and Flashpoint comparison changed over the last 12 months?

3 findings
  • Aputure was ahead of Flashpoint in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aputure’s share of searches among light stand brands worldwide moved from 19.8% to 14.9%, and its estimated monthly branded searches moved from 43K to 28.8K.
  • Across the 12 months ending September 2026, Flashpoint’s share of searches among light stand brands worldwide moved from 0.75% to 0.65%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for light stand brands worldwide in September 2026?

2 changes

  1. In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.

  2. In September 2026, Flashpoint rose from 6th to 4th among light stand brands worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aputure’s and Flashpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aputure

2 branded search terms

  • aputure
  • aputure light

Flashpoint

2 branded search terms

  • flashpoint flash
  • flashpoint lighting

How the Brand Demand Index is measured

Other head-to-heads among light stand brands

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