Brandwave

How popular isFlashpoint?

In September 2026, people searched for Flashpoint by name about 1,260 times worldwide, a 22.2% decrease from the previous year. These searches made up 0.65% of all global light stand brand searches, placing Flashpoint fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about light stand brands, Flashpoint did not appear in any of the answers.

Search and AI answers in September 2026

Flashpoint is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. GodoxShare of searches 68.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. AputureShare of searches 14.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ManfrottoShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. FlashpointShare of searches 0.65%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AvengerShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top light stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Flashpoint did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Avenger1st
  2. Manfrotto2nd
  3. Kupo3rd
  4. Matthews Studio Equipment4th
  5. Neewer5th
  6. Godox6th
  7. Aputure–
  8. Flashpoint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Manfrotto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avenger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kupo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matthews Studio Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Flashpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about light stand brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which light stand brands compete with Flashpoint?

Flashpoint against light stand brands worldwide, by month

Share of searches by month for Godox, Aputure, Manfrotto, Flashpoint. The figures are in the table below the chart.

View monthly share of searches table
MonthGodoxAputureManfrottoFlashpointAvengerMatthews Studio EquipmentNeewerKupo
Oct 202559%19.8%18.7%0.75%0.6%0.46%0.33%0.33%
Nov 202558.7%19.7%18.6%0.87%0.73%0.6%0.4%0.4%
Dec 202563.7%17.5%16.5%0.74%0.5%0.5%0.36%0.29%
Jan 202661.5%19.8%15.9%0.81%0.62%0.62%0.42%0.42%
Feb 202663.3%17.4%16.4%0.59%0.64%0.94%0.36%0.43%
Mar 202661%16.8%19.3%0.66%0.76%0.76%0.42%0.34%
Apr 202659.2%19.2%18%0.69%0.71%0.71%0.39%1%
May 202661.5%16.3%18.7%0.75%0.91%0.74%0.57%0.5%
Jun 202663.6%16.9%15.9%0.64%0.94%0.59%1.1%0.42%
Jul 202665.5%14.9%16.4%0.66%0.78%0.97%0.43%0.36%
Aug 202669.9%13.1%14.3%0.56%0.69%0.69%0.38%0.38%
Sep 202668.6%14.9%14.1%0.65%0.52%0.46%0.46%0.37%

  1. 1.Godox

    68.6%

    Held 1st. 132K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Aputure

    14.9%

    Moved from 3rd to 2nd. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.9 points.

  3. 3.Manfrotto

    14.1%

    Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Flashpoint

    0.65%

    Moved from 6th to 4th. 1.3K estimated branded searches, +20% vs prior month. Share +0.1 points.

  5. 5.Avenger

    0.52%

    Moved from 4th to 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  6. 6.Matthews Studio Equipment

    0.46%

    Moved from 5th to 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.2 points.

  7. 7.Neewer

    0.46%

    Moved from 8th to 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.Kupo

    0.37%

    Moved from 7th to 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Flashpoint and its closest rivals

Every comparison with Flashpoint

7 comparisons

How has branded search demand for Flashpoint changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Flashpoint worldwide fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Flashpoint’s share of searches among light stand brands worldwide held steady, from 0.75% to 0.65%.

How did search popularity change for light stand brands worldwide in September 2026?

6 changes

  1. In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.

  2. In September 2026, Godox lost share of searches among light stand brands worldwide, from 69.9% to 68.6%.

  3. In September 2026, Flashpoint rose from 6th to 4th among light stand brands worldwide.

  4. In September 2026, Neewer rose from 8th to 7th among light stand brands worldwide.

  5. In September 2026, Avenger fell from 4th to 5th among light stand brands worldwide.

  6. In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide.

How are Flashpoint’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Flashpoint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flashpoint flash
  • flashpoint lighting

Do you work for Flashpoint? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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