Brandwave

Flashpoint vs Kupo:Which is searched more?

In September 2026, Flashpoint had more branded searches than Kupo among light stand brands worldwide. Flashpoint had about 1,260 branded searches, while Kupo had 720. Flashpoint made up 0.65% of all light stand brand searches we track, and Kupo accounted for 0.37%. These are worldwide searches for English-language branded terms.

Share of searches among light stand brands worldwide in September 2026Is Flashpoint or Kupo more popular in search?
Flashpoint0.65%1.3K searches
vs
Kupo0.37%720 searches

Follow Flashpoint vs Kupo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Flashpoint or Kupo more popular in search?

Compare the light stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Flashpoint and Kupo among light stand brands worldwide, by month

Share of searches by month for Flashpoint, Kupo. The figures are in the table below the chart.

View monthly share of searches table
MonthGodoxAputureManfrottoFlashpointAvengerMatthews Studio EquipmentNeewerKupo
Oct 202559%19.8%18.7%0.75%0.6%0.46%0.33%0.33%
Nov 202558.7%19.7%18.6%0.87%0.73%0.6%0.4%0.4%
Dec 202563.7%17.5%16.5%0.74%0.5%0.5%0.36%0.29%
Jan 202661.5%19.8%15.9%0.81%0.62%0.62%0.42%0.42%
Feb 202663.3%17.4%16.4%0.59%0.64%0.94%0.36%0.43%
Mar 202661%16.8%19.3%0.66%0.76%0.76%0.42%0.34%
Apr 202659.2%19.2%18%0.69%0.71%0.71%0.39%1%
May 202661.5%16.3%18.7%0.75%0.91%0.74%0.57%0.5%
Jun 202663.6%16.9%15.9%0.64%0.94%0.59%1.1%0.42%
Jul 202665.5%14.9%16.4%0.66%0.78%0.97%0.43%0.36%
Aug 202669.9%13.1%14.3%0.56%0.69%0.69%0.38%0.38%
Sep 202668.6%14.9%14.1%0.65%0.52%0.46%0.46%0.37%

How has the Flashpoint and Kupo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kupo took it in April 2026, Flashpoint took it in May 2026.
  • Across the 12 months ending September 2026, Flashpoint’s share of searches among light stand brands worldwide moved from 0.75% to 0.65%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Kupo’s share of searches among light stand brands worldwide moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for light stand brands worldwide in September 2026?

2 changes
  1. In September 2026, Flashpoint rose from 6th to 4th among light stand brands worldwide.

  2. In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Flashpoint’s and Kupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flashpoint

2 branded search terms

  • flashpoint flash
  • flashpoint lighting

Kupo

1 branded search term

  • kupo c stand

How the Brand Demand Index is measured

Other head-to-heads among light stand brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.