Brandwave

How popular isNeewer in search?

In September 2026, people searched for Neewer by name about 77,900 times worldwide, a 14.6% decrease from the previous year. These searches made up 0.46% of all global light stand brand searches, placing Neewer seventh out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Godox68.6%
  2. Aputure14.9%
  3. Manfrotto14.1%
  4. Flashpoint0.65%
  5. Avenger0.52%
  6. Matthews Studio Equipment0.46%
  7. Neewer0.46%
  8. Kupo0.37%
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Which light stand brands compete with Neewer?

Neewer against light stand brands worldwide, by month

Share of searches by month for Godox, Aputure, Manfrotto, Neewer. The figures are in the table below the chart.

View monthly share of searches table
MonthGodoxAputureManfrottoFlashpointAvengerMatthews Studio EquipmentNeewerKupo
Oct 202559%19.8%18.7%0.75%0.6%0.46%0.33%0.33%
Nov 202558.7%19.7%18.6%0.87%0.73%0.6%0.4%0.4%
Dec 202563.7%17.5%16.5%0.74%0.5%0.5%0.36%0.29%
Jan 202661.5%19.8%15.9%0.81%0.62%0.62%0.42%0.42%
Feb 202663.3%17.4%16.4%0.59%0.64%0.94%0.36%0.43%
Mar 202661%16.8%19.3%0.66%0.76%0.76%0.42%0.34%
Apr 202659.2%19.2%18%0.69%0.71%0.71%0.39%1%
May 202661.5%16.3%18.7%0.75%0.91%0.74%0.57%0.5%
Jun 202663.6%16.9%15.9%0.64%0.94%0.59%1.1%0.42%
Jul 202665.5%14.9%16.4%0.66%0.78%0.97%0.43%0.36%
Aug 202669.9%13.1%14.3%0.56%0.69%0.69%0.38%0.38%
Sep 202668.6%14.9%14.1%0.65%0.52%0.46%0.46%0.37%
  1. 1.Godox

    68.6%

    Held 1st. 132K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Aputure

    14.9%

    Moved from 3rd to 2nd. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.9 points.

  3. 3.Manfrotto

    14.1%

    Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Flashpoint

    0.65%

    Moved from 6th to 4th. 1.3K estimated branded searches, +20% vs prior month. Share +0.1 points.

  5. 5.Avenger

    0.52%

    Moved from 4th to 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

  6. Moved from 5th to 6th. 880 estimated branded searches, -32.3% vs prior month. Share -0.2 points.

  7. 7.Neewer

    0.46%

    Moved from 8th to 7th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  8. 8.Kupo

    0.37%

    Moved from 7th to 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Neewer and its closest rivals

Every comparison with Neewer

19 comparisons

How has branded search demand for Neewer changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Neewer worldwide fell from 91.2K to 77.9K.
  • Across the 12 months ending September 2026, Neewer rose from 8th to 7th among light stand brands worldwide.

How did search popularity change for light stand brands worldwide in September 2026?

6 changes
  1. In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.

  2. In September 2026, Godox lost share of searches among light stand brands worldwide, from 69.9% to 68.6%.

  3. In September 2026, Flashpoint rose from 6th to 4th among light stand brands worldwide.

  4. In September 2026, Neewer rose from 8th to 7th among light stand brands worldwide.

  5. In September 2026, Avenger fell from 4th to 5th among light stand brands worldwide.

  6. In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide.

How are Neewer’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Neewer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • neewer
  • neewer light
  • neewer light stand
  • neewer ring light

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How the Brand Demand Index is measured

Where does Neewer compete?

Neewer is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Webcam light brands2nd of 64.7%Show ranking
Ring light brands3rd of 919.1%Show ranking
Green screen brands2nd of 722.6%Show ranking
Light stand brands7th of 80.46%Shown above
Creator with pink hair and a pink jacket

Is Neewer your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.