Matthews Studio Equipment vs Neewer:Which is more popular?
In September 2026, Matthews Studio Equipment and Neewer were level in searches among light stand brands worldwide, with an estimated 880 branded searches each, at 0.46% of the total each. When we asked ChatGPT and Google AI Overviews about light stand brands, Neewer appeared in four of the five answers and Matthews Studio Equipment in two. Matthews Studio Equipment was mentioned before Neewer in two out of three answers.
Who do people search for more?
Matthews Studio Equipment and Neewer are searched for about as often as each other.
Who does AI mention more?
Neewer, mentioned in 4 of 5 answers, Matthews Studio Equipment in 2
Who does AI recommend more?
Matthews Studio Equipment, named ahead of Neewer in 2 of 3 answers
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Top light stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Neewer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Matthews Studio Equipment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matthews Studio Equipment was listed before Neewer in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Avenger1st
- Manfrotto2nd
Kupo3rd- Matthews Studio Equipment4th
- Neewer5th
Godox6th
Aputure–
Flashpoint–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Neewer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Manfrotto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Avenger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kupo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Matthews Studio Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flashpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about light stand brands
5 answers
Asked ChatGPT
“Which light stand brand should I buy?”
Asked ChatGPT
“What are the best light stand brands?”
Asked ChatGPT
“What's the best light stand brand for studio lighting?”
Searched Google, AI Overview
“light stand”
Searched Google, AI Overview
“photo light stand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Matthews Studio Equipment or Neewer more popular in search?
This chart shows how often people search Google for Matthews Studio Equipment and Neewer by name. Each line represents a brand's share of searches for all eight light stand brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Matthews Studio Equipment, Neewer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Godox | Aputure | Manfrotto | Flashpoint | Avenger | Matthews Studio Equipment | Neewer | Kupo |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 19.8% | 18.7% | 0.75% | 0.6% | 0.46% | 0.33% | 0.33% |
| Nov 2025 | 58.7% | 19.7% | 18.6% | 0.87% | 0.73% | 0.6% | 0.4% | 0.4% |
| Dec 2025 | 63.7% | 17.5% | 16.5% | 0.74% | 0.5% | 0.5% | 0.36% | 0.29% |
| Jan 2026 | 61.5% | 19.8% | 15.9% | 0.81% | 0.62% | 0.62% | 0.42% | 0.42% |
| Feb 2026 | 63.3% | 17.4% | 16.4% | 0.59% | 0.64% | 0.94% | 0.36% | 0.43% |
| Mar 2026 | 61% | 16.8% | 19.3% | 0.66% | 0.76% | 0.76% | 0.42% | 0.34% |
| Apr 2026 | 59.2% | 19.2% | 18% | 0.69% | 0.71% | 0.71% | 0.39% | 1% |
| May 2026 | 61.5% | 16.3% | 18.7% | 0.75% | 0.91% | 0.74% | 0.57% | 0.5% |
| Jun 2026 | 63.6% | 16.9% | 15.9% | 0.64% | 0.94% | 0.59% | 1.1% | 0.42% |
| Jul 2026 | 65.5% | 14.9% | 16.4% | 0.66% | 0.78% | 0.97% | 0.43% | 0.36% |
| Aug 2026 | 69.9% | 13.1% | 14.3% | 0.56% | 0.69% | 0.69% | 0.38% | 0.38% |
| Sep 2026 | 68.6% | 14.9% | 14.1% | 0.65% | 0.52% | 0.46% | 0.46% | 0.37% |
How has the Matthews Studio Equipment and Neewer comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Neewer took it in June 2026, Matthews Studio Equipment took it in July 2026.
- Across the 12 months ending September 2026, Matthews Studio Equipment’s share of searches among light stand brands worldwide held steady at 0.46%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Neewer’s share of searches among light stand brands worldwide moved from 0.33% to 0.46%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for light stand brands worldwide in September 2026?
2 changes
In September 2026, Neewer rose from 8th to 7th among light stand brands worldwide.
In September 2026, Matthews Studio Equipment fell from 5th to 6th among light stand brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Matthews Studio Equipment’s and Neewer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matthews Studio Equipment
1 branded search term
- matthews c stand
Neewer
1 branded search term
- neewer light stand
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