Brandwave

How popular isAputure in search?

In August 2026, there were an estimated 6.6K branded searches for Aputure worldwide which is down 33.3% over the last 11 months. Aputure holds 15.5% estimated Share of Search among ring light brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Godox52%
  2. Neewer23.2%
  3. Aputure15.5%
  4. UBeesize5.6%
  5. Sensyne2.3%
  6. DigiPower1.4%
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Which ring light brands compete with Aputure?

Aputure against ring light brands worldwide, by month

Share of Search by month for Godox, Neewer, Aputure, UBeesize, Sensyne. The figures are in the table below the chart.

View monthly share of search table
MonthGodoxNeewerAputureUBeesizeSensyneDigiPower
Oct 202542.1%23%23%6.7%3%2%
Nov 202540.5%27.1%22.2%5.4%2.9%2%
Dec 202541.2%27.5%18.4%8.2%3.6%1.1%
Jan 202642%28.1%18.8%6.7%3%1.4%
Feb 202642.9%28.7%19.2%5.7%2.4%1.1%
Mar 202642.8%28.6%19.2%5.7%2.4%1.4%
Apr 202642.8%28.6%19.2%5.7%2.4%1.4%
May 202643%28.7%15.7%5.7%2.4%4.5%
Jun 202647.5%26%17.3%5%2.3%1.9%
Jul 202647.7%26.1%17.4%5%2.3%1.6%
Aug 202652%23.2%15.5%5.6%2.3%1.4%
Sep 2026——————

  1. 1.Godox

    52%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.3 points.

  2. 2.Neewer

    23.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Aputure

    15.5%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.UBeesize

    5.6%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.6 points.

  5. 5.Sensyne

    2.3%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.DigiPower

    1.4%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Aputure and its closest rivals

How has branded search demand for Aputure changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aputure worldwide fell from 9.9K to 6.6K.
  • Across the 11 months ending August 2026, Aputure’s estimated Share of Search among ring light brands worldwide decreased from 23% to 15.5%.
  • Across the 11 months ending August 2026, Aputure fell from 2nd to 3rd among ring light brands worldwide.

How did search popularity change for ring light brands worldwide in August 2026?

  1. In August 2026, Godox gained estimated Share of Search among ring light brands worldwide, from 47.7% to 52%.

  2. In August 2026, UBeesize gained estimated Share of Search among ring light brands worldwide, from 5% to 5.6%.

  3. In August 2026, Neewer lost estimated Share of Search among ring light brands worldwide, from 26.1% to 23.2%.

  4. In August 2026, Aputure lost estimated Share of Search among ring light brands worldwide, from 17.4% to 15.5%.

  5. DigiPower’s estimated Share of Search among ring light brands worldwide has lost ground for 3 months in a row, from 4.5% to 1.4% in August 2026.

  6. Estimated monthly branded searches for Sensyne worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

Where does Aputure compete?

Aputure is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Webcam light brands4th of 60.32%Show ranking
Ring lights5th of 61.8%Show ranking
Ring light brands3rd of 615.5%Shown above

How is Aputure measured?

Brandwave collects information about searches that people make online using Aputure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aputure light

Do you work for Aputure? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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