How popular isAmaran?
In September 2026, people searched for Amaran by name about 143,000 times worldwide, a 32.1% decrease from the previous year. These searches made up 35.6% of all global ring light brand searches, placing Amaran first out of nine brands. When we asked both ChatGPT and Google AI Overviews about ring light brands, Amaran did not appear in any of the answers.
Amaran is the most searched of 9 competitors and not listed in any AI answer.
- AmaranShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GodoxShare of searches 32.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
NeewerShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AputureShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Lume CubeShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top ring light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amaran did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Neewer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lume Cube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UBeesize2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elgato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Amaran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DigiPower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sensyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ring light brands
5 answers
Asked ChatGPT
“Which ring light brand should I buy?”
Asked ChatGPT
“What are the best ring light brands?”
Asked ChatGPT
“What's the best ring light brand for selfies?”
Searched Google, AI Overview
“best ring light”
Searched Google, AI Overview
“ring light for selfies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which ring light brands compete with Amaran?
Share of searches by month for Amaran, Godox, Neewer, Aputure, Lume Cube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amaran | Godox | Neewer | Aputure | Lume Cube | Elgato | DigiPower | UBeesize | Sensyne |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 25.6% | 18.1% | 8.6% | 2.3% | 1.8% | 0.75% | 0.58% | 0.26% |
| Nov 2025 | 47% | 23.3% | 16.9% | 7.8% | 2.1% | 1.5% | 0.69% | 0.44% | 0.24% |
| Dec 2025 | 48.8% | 24.4% | 14.9% | 6.7% | 2.2% | 1.4% | 0.64% | 0.69% | 0.3% |
| Jan 2026 | 42% | 25.5% | 18.8% | 8.2% | 2.3% | 1.7% | 0.7% | 0.58% | 0.26% |
| Feb 2026 | 38.5% | 28.5% | 20.2% | 7.8% | 2.2% | 1.5% | 0.64% | 0.53% | 0.22% |
| Mar 2026 | 37.3% | 27.3% | 22.2% | 7.5% | 2.5% | 1.6% | 0.89% | 0.51% | 0.21% |
| Apr 2026 | 41.1% | 25.5% | 19.9% | 8.3% | 2.3% | 1.4% | 0.82% | 0.56% | 0.23% |
| May 2026 | 41.3% | 25.6% | 20.6% | 6.8% | 2.3% | 1.3% | 1.3% | 0.57% | 0.24% |
| Jun 2026 | 42.7% | 26.8% | 18.5% | 7.1% | 1.9% | 1.3% | 0.89% | 0.59% | 0.22% |
| Jul 2026 | 49.3% | 25.6% | 14.8% | 5.8% | 1.9% | 1.2% | 0.82% | 0.45% | 0.21% |
| Aug 2026 | 40.5% | 31% | 17.5% | 5.8% | 2.3% | 1.2% | 0.82% | 0.56% | 0.23% |
| Sep 2026 | 35.6% | 32.9% | 19.1% | 7.2% | 2% | 1.5% | 0.9% | 0.6% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 143K | -17.3% | -5 points | |
| 2, held 2nd | 32.9% | 132K | 0% | +1.9 points | |
| 3, held 3rd | 19.1% | 77K | +2.9% | +1.6 points | |
| 4, held 4th | 7.2% | 28.8K | +16.6% | +1.4 points | |
| 5, held 5th | 2% | 8.2K | -18% | -0.3 points | |
| 6, held 6th | 1.5% | 6K | +15.4% | +0.3 points | |
| 7, held 7th | 0.9% | 3.6K | +3.7% | +0.1 points | |
| 8, held 8th | 0.6% | 2.4K | 0% | 0 points | |
| 9, held 9th | 0.22% | 880 | -12% | 0 points |
1.Amaran
35.6%
Held 1st. 143K estimated branded searches, -17.3% vs prior month. Share -5 points.
2.
Godox32.9%
Held 2nd. 132K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Neewer19.1%
Held 3rd. 77K estimated branded searches, +2.9% vs prior month. Share +1.6 points.
4.
Aputure7.2%
Held 4th. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.4 points.
2%
Held 5th. 8.2K estimated branded searches, -18% vs prior month. Share -0.3 points.
6.
Elgato1.5%
Held 6th. 6K estimated branded searches, +15.4% vs prior month. Share +0.3 points.
0.9%
Held 7th. 3.6K estimated branded searches, +3.7% vs prior month. Share +0.1 points.
8.
UBeesize0.6%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
9.Sensyne
0.22%
Held 9th. 880 estimated branded searches, -12% vs prior month. Share 0 points.
Compare popularity between Amaran and its closest rivals
Every comparison with Amaran
8 comparisons
How has branded search demand for Amaran changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amaran worldwide fell from 211K to 143K.
- Across the 12 months ending September 2026, Amaran’s share of searches among ring light brands worldwide decreased from 42.1% to 35.6%.
- Across the 12 months ending September 2026, Amaran’s share of searches among ring light brands worldwide peaked at 49.3% in July 2026 and was lowest at 35.6% in September 2026.
How did search popularity change for ring light brands worldwide in September 2026?
6 changes

In September 2026, Godox gained share of searches among ring light brands worldwide, from 31% to 32.9%.

In September 2026, Neewer gained share of searches among ring light brands worldwide, from 17.5% to 19.1%.

In September 2026, Aputure gained share of searches among ring light brands worldwide, from 5.8% to 7.2%.
In September 2026, Amaran lost share of searches among ring light brands worldwide, from 40.5% to 35.6%.

Estimated monthly branded searches for Elgato worldwide fell 33.3% over 12 measured months, from 9K to 6K in September 2026.
Estimated monthly branded searches for Sensyne worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are Amaran’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amaran’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amaran
- amaran light
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Is Amaran your brand?
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