Brandwave

How popular isAmaran?

In September 2026, people searched for Amaran by name about 143,000 times worldwide, a 32.1% decrease from the previous year. These searches made up 35.6% of all global ring light brand searches, placing Amaran first out of nine brands. When we asked both ChatGPT and Google AI Overviews about ring light brands, Amaran did not appear in any of the answers.

Search and AI answers in September 2026

Amaran is the most searched of 9 competitors and not listed in any AI answer.

  1. AmaranShare of searches 35.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. GodoxShare of searches 32.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. NeewerShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AputureShare of searches 7.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Lume CubeShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+4 more

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Top ring light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amaran did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neewer1st
  2. Lume Cube2nd
  3. UBeesize3rd
  4. Elgato4th
  5. Godox5th
  6. Amaran–
  7. Aputure–
  8. DigiPower–
  9. Sensyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lume Cube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UBeesize2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amaran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigiPower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sensyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ring light brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which ring light brands compete with Amaran?

Amaran against ring light brands worldwide, by month

Share of searches by month for Amaran, Godox, Neewer, Aputure, Lume Cube. The figures are in the table below the chart.

View monthly share of searches table
MonthAmaranGodoxNeewerAputureLume CubeElgatoDigiPowerUBeesizeSensyne
Oct 202542.1%25.6%18.1%8.6%2.3%1.8%0.75%0.58%0.26%
Nov 202547%23.3%16.9%7.8%2.1%1.5%0.69%0.44%0.24%
Dec 202548.8%24.4%14.9%6.7%2.2%1.4%0.64%0.69%0.3%
Jan 202642%25.5%18.8%8.2%2.3%1.7%0.7%0.58%0.26%
Feb 202638.5%28.5%20.2%7.8%2.2%1.5%0.64%0.53%0.22%
Mar 202637.3%27.3%22.2%7.5%2.5%1.6%0.89%0.51%0.21%
Apr 202641.1%25.5%19.9%8.3%2.3%1.4%0.82%0.56%0.23%
May 202641.3%25.6%20.6%6.8%2.3%1.3%1.3%0.57%0.24%
Jun 202642.7%26.8%18.5%7.1%1.9%1.3%0.89%0.59%0.22%
Jul 202649.3%25.6%14.8%5.8%1.9%1.2%0.82%0.45%0.21%
Aug 202640.5%31%17.5%5.8%2.3%1.2%0.82%0.56%0.23%
Sep 202635.6%32.9%19.1%7.2%2%1.5%0.9%0.6%0.22%
  1. 1.Amaran

    35.6%

    Held 1st. 143K estimated branded searches, -17.3% vs prior month. Share -5 points.

  2. 2.Godox

    32.9%

    Held 2nd. 132K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Neewer

    19.1%

    Held 3rd. 77K estimated branded searches, +2.9% vs prior month. Share +1.6 points.

  4. 4.Aputure

    7.2%

    Held 4th. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.4 points.

  5. Held 5th. 8.2K estimated branded searches, -18% vs prior month. Share -0.3 points.

  6. 6.Elgato

    1.5%

    Held 6th. 6K estimated branded searches, +15.4% vs prior month. Share +0.3 points.

  7. 7.DigiPower

    0.9%

    Held 7th. 3.6K estimated branded searches, +3.7% vs prior month. Share +0.1 points.

  8. 8.UBeesize

    0.6%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Sensyne

    0.22%

    Held 9th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Amaran and its closest rivals

Every comparison with Amaran

8 comparisons

How has branded search demand for Amaran changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amaran worldwide fell from 211K to 143K.
  • Across the 12 months ending September 2026, Amaran’s share of searches among ring light brands worldwide decreased from 42.1% to 35.6%.
  • Across the 12 months ending September 2026, Amaran’s share of searches among ring light brands worldwide peaked at 49.3% in July 2026 and was lowest at 35.6% in September 2026.

How did search popularity change for ring light brands worldwide in September 2026?

6 changes
  1. In September 2026, Godox gained share of searches among ring light brands worldwide, from 31% to 32.9%.

  2. In September 2026, Neewer gained share of searches among ring light brands worldwide, from 17.5% to 19.1%.

  3. In September 2026, Aputure gained share of searches among ring light brands worldwide, from 5.8% to 7.2%.

  4. In September 2026, Amaran lost share of searches among ring light brands worldwide, from 40.5% to 35.6%.

  5. Estimated monthly branded searches for Elgato worldwide fell 33.3% over 12 measured months, from 9K to 6K in September 2026.

  6. Estimated monthly branded searches for Sensyne worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.

How are Amaran’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amaran’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amaran
  • amaran light

Do you work for Amaran? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Amaran your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.