Brandwave

Aputure vs Godox:Which is searched more?

In August 2026, Godox had more branded searches than Aputure among ring lights worldwide. Godox was estimated to have 22.2K branded searches compared to Aputure’s 6.6K, and held a 5.9% Share of Search versus Aputure’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among ring lights worldwide in August 2026Which is more popular in search, Aputure or Godox?
Aputure1.7%6.6K searches
vs
Godox5.9%22.2K searches

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Which is more popular in search, Aputure or Godox?

Compare the ring lights people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aputure and Godox among ring lights worldwide, by month

Share of Search by month for Godox, Aputure. The figures are in the table below the chart.

View monthly share of search table
MonthGodoxAputure
Oct 20254%2.2%
Nov 20253.9%2.1%
Dec 20254%1.8%
Jan 20264%1.8%
Feb 20264.7%2.1%
Mar 20264%1.8%
Apr 20264.8%2.1%
May 20264.1%1.5%
Jun 20264.9%1.8%
Jul 20264.9%1.8%
Aug 20265.9%1.7%
Sep 2026——

How has the Aputure and Godox comparison changed over the last 12 months?

  • Godox was ahead of Aputure in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Aputure’s estimated Share of Search among ring lights worldwide moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 11 months ending August 2026, Godox’s estimated Share of Search among ring lights worldwide moved from 4% to 5.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for ring lights worldwide in August 2026?

  1. In August 2026, Godox gained estimated Share of Search among ring lights worldwide, from 4.9% to 5.9%.

  2. Estimated monthly branded searches for Aputure worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aputure’s and Godox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aputure

1 branded search term

  • aputure light

Godox

1 branded search term

  • godox light

How the Brand Demand Index is measured

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