How popular isJoby in search?
In September 2026, there were an estimated 58.5K branded searches for Joby worldwide which is down 42.4% over the last 12 months. Joby holds 49.7% estimated Share of Search among tripod brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tripod brands compete with Joby?
Share of Search by month for Joby, Manfrotto, Gitzo, Benro. The figures are in the table below the chart.
View monthly share of search table
| Month | Joby | Manfrotto | Gitzo | Benro |
|---|---|---|---|---|
| Oct 2025 | 56% | 37.3% | 3% | 3.6% |
| Nov 2025 | 46.9% | 44.4% | 4.3% | 4.3% |
| Dec 2025 | 47.5% | 42.4% | 5.1% | 5.1% |
| Jan 2026 | 49.3% | 41.5% | 4.6% | 4.6% |
| Feb 2026 | 51.2% | 40.1% | 3.9% | 4.8% |
| Mar 2026 | 47.6% | 44.5% | 3.6% | 4.3% |
| Apr 2026 | 56.5% | 36.4% | 3.6% | 3.6% |
| May 2026 | 60.7% | 32.9% | 3.2% | 3.2% |
| Jun 2026 | 54.6% | 37.3% | 4.1% | 4.1% |
| Jul 2026 | 51.6% | 39.1% | 4.7% | 4.7% |
| Aug 2026 | 49.8% | 41.2% | 4.5% | 4.5% |
| Sep 2026 | 49.7% | 41.9% | 4.6% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 58.5K | -2% | -0.1 points | |
| 2, held 2nd | 41.9% | 49.3K | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 4.6% | 5.4K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.7% | 4.4K | -18.5% | -0.8 pointsmoved from 3rd to 4th |
1.
Joby49.7%
Held 1st. 58.5K estimated branded searches, -2% vs prior month. Share -0.1 points.
41.9%
Held 2nd. 49.3K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
Gitzo
4.6%
Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Benro
3.7%
Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
Compare search popularity between Joby and its closest rivals
Every comparison with Joby
9 comparisons
How has branded search demand for Joby changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Joby worldwide fell from 102K to 58.5K.
- Across the 12 months ending September 2026, Joby’s estimated Share of Search among tripod brands worldwide decreased from 56% to 49.7%.
- Across the 12 months ending September 2026, Joby’s estimated Share of Search among tripod brands worldwide peaked at 60.7% in May 2026 and was lowest at 46.9% in November 2025.
How did search popularity change for tripod brands worldwide in September 2026?
4 changes
In September 2026, Manfrotto gained estimated Share of Search among tripod brands worldwide, from 41.2% to 41.9%.
In September 2026, Benro lost estimated Share of Search among tripod brands worldwide, from 4.5% to 3.7%.

Joby’s estimated Share of Search among tripod brands worldwide has lost ground for 3 months in a row, from 54.6% to 49.7% in September 2026.
In September 2026, Gitzo rose from 4th to 3rd among tripod brands worldwide.
Where does Joby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Camera strap brands | 3rd of 6 | 14.4% | Show ranking |
| Tripods | 1st of 5 | 47.6% | Show ranking |
| Tripod brands | 1st of 4 | 49.7% | Shown above |
How is Joby measured?
Brandwave collects information about searches that people make online using Joby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- joby
- joby gorillapod
- joby tripods
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Is Joby your brand?
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