Brandwave

How popular isJoby in search?

In September 2026, there were an estimated 58.5K branded searches for Joby worldwide which is down 42.4% over the last 12 months. Joby holds 49.7% estimated Share of Search among tripod brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Joby49.7%
  2. Manfrotto41.9%
  3. Gitzo4.6%
  4. Benro3.7%
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Which tripod brands compete with Joby?

Joby against tripod brands worldwide, by month

Share of Search by month for Joby, Manfrotto, Gitzo, Benro. The figures are in the table below the chart.

View monthly share of search table
MonthJobyManfrottoGitzoBenro
Oct 202556%37.3%3%3.6%
Nov 202546.9%44.4%4.3%4.3%
Dec 202547.5%42.4%5.1%5.1%
Jan 202649.3%41.5%4.6%4.6%
Feb 202651.2%40.1%3.9%4.8%
Mar 202647.6%44.5%3.6%4.3%
Apr 202656.5%36.4%3.6%3.6%
May 202660.7%32.9%3.2%3.2%
Jun 202654.6%37.3%4.1%4.1%
Jul 202651.6%39.1%4.7%4.7%
Aug 202649.8%41.2%4.5%4.5%
Sep 202649.7%41.9%4.6%3.7%
  1. 1.Joby

    49.7%

    Held 1st. 58.5K estimated branded searches, -2% vs prior month. Share -0.1 points.

  2. 2.Manfrotto

    41.9%

    Held 2nd. 49.3K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Gitzo

    4.6%

    Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Benro

    3.7%

    Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

Compare search popularity between Joby and its closest rivals

How has branded search demand for Joby changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Joby worldwide fell from 102K to 58.5K.
  • Across the 12 months ending September 2026, Joby’s estimated Share of Search among tripod brands worldwide decreased from 56% to 49.7%.
  • Across the 12 months ending September 2026, Joby’s estimated Share of Search among tripod brands worldwide peaked at 60.7% in May 2026 and was lowest at 46.9% in November 2025.

How did search popularity change for tripod brands worldwide in September 2026?

  1. In September 2026, Manfrotto gained estimated Share of Search among tripod brands worldwide, from 41.2% to 41.9%.

  2. In September 2026, Benro lost estimated Share of Search among tripod brands worldwide, from 4.5% to 3.7%.

  3. Joby’s estimated Share of Search among tripod brands worldwide has lost ground for 3 months in a row, from 54.6% to 49.7% in September 2026.

  4. In September 2026, Gitzo rose from 4th to 3rd among tripod brands worldwide.

Where does Joby compete?

Joby is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera strap brands3rd of 614.4%Show ranking
Tripods1st of 547.6%Show ranking
Tripod brands1st of 449.7%Shown above

How is Joby measured?

Brandwave collects information about searches that people make online using Joby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • joby
  • joby gorillapod
  • joby tripods

Do you work for Joby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Joby your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.