Kupo vs Manfrotto:Which is more popular?

Name: Kupo vs Manfrotto: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Manfrotto had more branded searches than Kupo among light stand brands worldwide. Manfrotto had about 27,100 branded searches, while Kupo had 720. Manfrotto made up 14.1% of all light stand brand searches we track, and Kupo accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about light stand brands, Kupo and Manfrotto each appeared in three of the five answers. Manfrotto was mentioned before Kupo in two out of three answers.

Among light stand brands worldwide in September 2026

Who do people search for more?

Manfrotto, about 38 searches for every 1 for Kupo

Manfrotto 27.1K searchesKupo 720 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Kupo in 3 of 5Manfrotto in 3 of 5

Who does AI recommend more?

Manfrotto, named ahead of Kupo in 2 of 3 answers

Manfrotto first in 2Kupo first in 1

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Top light stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kupo and Manfrotto were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Manfrotto was listed before Kupo in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Neewer	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Manfrotto	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Avenger	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Kupo	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Matthews Studio Equipment	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Godox	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Aputure	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Flashpoint	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Neewer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Manfrotto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avenger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kupo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Matthews Studio Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flashpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about light stand brands

5 answers

Asked ChatGPT
“Which light stand brand should I buy?”
1. 1Manfrotto
2. 2Avenger
3. 3Kupo
4. 4Neewer
Asked ChatGPT
“What are the best light stand brands?”
1. 1Matthews Studio Equipment
2. 2Avenger
3. 3Kupo
4. 4Manfrotto
5. 5Neewer
Asked ChatGPT
“What's the best light stand brand for studio lighting?”
1. 1Avenger
2. 2Manfrotto
3. 3Kupo
4. 4Matthews Studio Equipment
5. 5Godox
Searched Google, AI Overview
“light stand”
1. 1Neewer
Searched Google, AI Overview
“photo light stand”
1. 1Neewer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kupo or Manfrotto more popular in search?

This chart shows how often people search Google for Kupo and Manfrotto by name. Each line represents a brand's share of searches for all eight light stand brands we track, month by month, from English-language searches worldwide.

Kupo and Manfrotto among light stand brands worldwide, by month

Month	Godox	Aputure	Manfrotto	Flashpoint	Avenger	Matthews Studio Equipment	Neewer	Kupo
Oct 2025	59%	19.8%	18.7%	0.75%	0.6%	0.46%	0.33%	0.33%
Nov 2025	58.7%	19.7%	18.6%	0.87%	0.73%	0.6%	0.4%	0.4%
Dec 2025	63.7%	17.5%	16.5%	0.74%	0.5%	0.5%	0.36%	0.29%
Jan 2026	61.5%	19.8%	15.9%	0.81%	0.62%	0.62%	0.42%	0.42%
Feb 2026	63.3%	17.4%	16.4%	0.59%	0.64%	0.94%	0.36%	0.43%
Mar 2026	61%	16.8%	19.3%	0.66%	0.76%	0.76%	0.42%	0.34%
Apr 2026	59.2%	19.2%	18%	0.69%	0.71%	0.71%	0.39%	1%
May 2026	61.5%	16.3%	18.7%	0.75%	0.91%	0.74%	0.57%	0.5%
Jun 2026	63.6%	16.9%	15.9%	0.64%	0.94%	0.59%	1.1%	0.42%
Jul 2026	65.5%	14.9%	16.4%	0.66%	0.78%	0.97%	0.43%	0.36%
Aug 2026	69.9%	13.1%	14.3%	0.56%	0.69%	0.69%	0.38%	0.38%
Sep 2026	68.6%	14.9%	14.1%	0.65%	0.52%	0.46%	0.46%	0.37%

How has the Kupo and Manfrotto comparison changed over the last 12 months?

3 findings

Manfrotto was ahead of Kupo in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kupo’s share of searches among light stand brands worldwide moved from 0.33% to 0.37%, and its estimated monthly branded searches held steady at 720.
Across the 12 months ending September 2026, Manfrotto’s share of searches among light stand brands worldwide moved from 18.7% to 14.1%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for light stand brands worldwide in September 2026?

3 changes

In September 2026, Aputure overtook Manfrotto to rank 2nd among light stand brands worldwide, with 14.9% of the searches.
In September 2026, Kupo fell from 7th to 8th among light stand brands worldwide.
Estimated monthly branded searches for Manfrotto worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kupo’s and Manfrotto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.