Aputure vs Manfrotto:Which is searched more?
In September 2026, Aputure had more branded searches than Manfrotto among light stand brands worldwide. Aputure was estimated to have 28.8K branded searches compared to Manfrotto’s 27.1K, and held an 8.9% Share of Search versus Manfrotto’s 8.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aputure or Manfrotto?
Compare the light stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aputure, Manfrotto. The figures are in the table below the chart.
View monthly share of search table
| Month | Flashpoint | Godox | Aputure | Manfrotto |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 31% | 10.4% | 9.8% |
| Nov 2025 | 43.8% | 34% | 11.4% | 10.8% |
| Dec 2025 | 45.7% | 35.4% | 9.7% | 9.2% |
| Jan 2026 | 44.9% | 34.9% | 11.2% | 9% |
| Feb 2026 | 40.7% | 38.7% | 10.6% | 10% |
| Mar 2026 | 44.7% | 34.7% | 9.5% | 11% |
| Apr 2026 | 43.3% | 34.8% | 11.3% | 10.6% |
| May 2026 | 49.2% | 32.4% | 8.6% | 9.9% |
| Jun 2026 | 45.1% | 36.3% | 9.6% | 9% |
| Jul 2026 | 45.7% | 36.8% | 8.4% | 9.2% |
| Aug 2026 | 47.3% | 37.9% | 7.1% | 7.8% |
| Sep 2026 | 41.8% | 40.9% | 8.9% | 8.4% |
How has the Aputure and Manfrotto comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Manfrotto took it in March 2026, Aputure took it in April 2026, Manfrotto took it in May 2026, Aputure took it in June 2026, Manfrotto took it in July 2026, Aputure took it in September 2026.
- Across the 12 months ending September 2026, Aputure’s estimated Share of Search among light stand brands worldwide moved from 10.4% to 8.9%, and its estimated monthly branded searches moved from 43K to 28.8K.
- Across the 12 months ending September 2026, Manfrotto’s estimated Share of Search among light stand brands worldwide moved from 9.8% to 8.4%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for light stand brands worldwide in September 2026?
2 changes
In September 2026, Aputure overtook Manfrotto to rank 3rd among light stand brands worldwide, with 8.9% estimated Share of Search.
In September 2026, Manfrotto gained estimated Share of Search among light stand brands worldwide, from 7.8% to 8.4%.
Other head-to-heads among light stand brands
How each brand is measured
Brandwave collects information about searches that people make online using Aputure’s and Manfrotto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.