Elgato vs Razer:Which is more popular?
In September 2026, Elgato had more branded searches than Razer among stream controllers worldwide. Elgato had about 74,000 branded searches, while Razer had 1,900. Elgato made up 67.8% of all stream controller searches we track, and Razer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about stream controllers, Elgato appeared in four of the five answers and Razer in two.
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Top stream controllers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elgato was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Razer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elgato4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Razer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loupedeck1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Touch Portal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mirabox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ulanzi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stream controllers
5 answers
Asked ChatGPT
“What's the best stream deck for streaming?”
Asked ChatGPT
“What are good alternatives to the Elgato Stream Deck?”
Asked ChatGPT
“Which stream controller should I buy?”
Searched Google, AI Overview
“stream controller”
Searched Google, AI Overview
“stream deck alternative”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Share of searches by month for Elgato, Razer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elgato | Loupedeck | Touch Portal | Logitech | Mirabox | Razer | Ulanzi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 15.6% | 10.4% | 5.7% | 2.4% | 2% | 0.5% |
| Nov 2025 | 62.2% | 15.3% | 10.2% | 4.5% | 2.7% | 4.5% | 0.5% |
| Dec 2025 | 68.2% | 13.8% | 9.2% | 4.1% | 2.5% | 1.8% | 0.45% |
| Jan 2026 | 65.7% | 13.3% | 10.8% | 3.9% | 3.7% | 2.2% | 0.43% |
| Feb 2026 | 62.1% | 15.2% | 12.4% | 4.5% | 2.8% | 2.4% | 0.5% |
| Mar 2026 | 66.5% | 13.3% | 10.9% | 4% | 3.1% | 1.8% | 0.53% |
| Apr 2026 | 64.4% | 12.9% | 12.9% | 4.7% | 2.7% | 1.7% | 0.77% |
| May 2026 | 65.6% | 13.1% | 10.7% | 3.9% | 3.3% | 2.6% | 0.78% |
| Jun 2026 | 66% | 13.2% | 8.8% | 3.9% | 3.4% | 3.9% | 0.78% |
| Jul 2026 | 67.2% | 11% | 11% | 4% | 3.8% | 2.2% | 0.8% |
| Aug 2026 | 66.9% | 10.9% | 10.9% | 4% | 3.8% | 2.6% | 0.8% |
| Sep 2026 | 67.8% | 11.1% | 9.1% | 4.9% | 4.6% | 1.7% | 0.81% |
Elgato and Razer sell other things too, so only their searches that name this product count here, like “elgato stream deck”.
How has the Elgato and Razer comparison changed over the last 12 months?
3 findings
- Elgato was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elgato’s share of searches among stream controllers worldwide moved from 63.5% to 67.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Razer’s share of searches among stream controllers worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for stream controllers worldwide in September 2026?
2 changes
In September 2026, Elgato gained share of searches among stream controllers worldwide, from 66.9% to 67.8%.
In September 2026, Razer lost share of searches among stream controllers worldwide, from 2.6% to 1.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elgato’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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