Brandwave

Blackmagic Design vs Magewell:Which is more popular?

In September 2026, Magewell had more branded searches than Blackmagic Design among capture card brands worldwide. Magewell had about 4,900 branded searches, while Blackmagic Design had 1,900. Magewell made up 5.7% of all capture card brand searches we track, and Blackmagic Design accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about capture card brands, neither Blackmagic Design nor Magewell appeared in any of the five answers.

Among capture card brands worldwide in September 2026

Who do people search for more?

Magewell, about 3 searches for every 1 for Blackmagic Design

Magewell 4.9K searchesBlackmagic Design 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Blackmagic Design in 0 of 5Magewell in 0 of 5

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Top capture card brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Blackmagic Design nor Magewell showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elgato1st
  2. AVerMedia1st
  3. Magewell–
  4. Blackmagic Design–
  5. Hauppauge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elgato5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AVerMedia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magewell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blackmagic Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hauppauge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about capture card brands

5 answers

  • Asked ChatGPT

    “What's the best capture card for streaming?”

    1. 1Elgato
    2. 2AVerMedia

  • Asked ChatGPT

    “Which capture card should I buy for a console?”

    1. 1Elgato

  • Asked ChatGPT

    “What capture card works best with a camera for streaming?”

    1. 1Elgato

  • Searched Google, AI Overview

    “capture card”

    1. 1Elgato

  • Searched Google, AI Overview

    “best capture card”

    1. 1AVerMedia
    2. 2Elgato

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Blackmagic Design or Magewell more popular in search?

This chart shows how often people search Google for Blackmagic Design and Magewell by name. Each line represents a brand's share of searches for all five capture card brands we track, month by month, from English-language searches worldwide.

Blackmagic Design and Magewell among capture card brands worldwide, by month

Share of searches by month for Magewell, Blackmagic Design. The figures are in the table below the chart.

View monthly share of searches table
MonthElgatoAVerMediaMagewellBlackmagic DesignHauppauge
Oct 202557%34.1%6%2.7%0.23%
Nov 202560.6%30.5%5.8%2.8%0.25%
Dec 202564.9%27.8%5%2%0.28%
Jan 202663.4%27.9%6%2.5%0.22%
Feb 202663.3%27.8%6.3%2.4%0.27%
Mar 202664.8%27.7%5.3%2%0.23%
Apr 202663.6%27.3%6.3%2.5%0.18%
May 202663.8%27.2%6.3%2.5%0.27%
Jun 202663.1%27.7%6.5%2.5%0.22%
Jul 202663.8%27.2%6.3%2.5%0.27%
Aug 202662.5%28.4%6.4%2.5%0.27%
Sep 202666.5%25.3%5.7%2.2%0.16%

How has the Blackmagic Design and Magewell comparison changed over the last 12 months?

3 findings

How did search popularity change for capture card brands worldwide in September 2026?

2 changes

  1. In September 2026, Magewell lost share of searches among capture card brands worldwide, from 6.4% to 5.7%.

  2. Estimated monthly branded searches for Blackmagic Design worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Blackmagic Design’s and Magewell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blackmagic Design

1 branded search term

  • blackmagic capture card

Magewell

2 branded search terms

  • magewell
  • magewell capture card

How the Brand Demand Index is measured

Other head-to-heads among capture card brands

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