Brandwave

Lenovo vs Microsoft Surface:Which is more popular by branded search?

In August 2026, Lenovo had more branded searches than Microsoft Surface among tablet brands worldwide. Lenovo was estimated to have 2.7M branded searches compared to Microsoft Surface’s 301K, and held a 0.64% Share of Search versus Microsoft Surface’s 0.07%. These are worldwide searches for English-language branded terms.

Share of Search among tablet brands worldwide in August 2026Which is more popular in search, Lenovo or Microsoft Surface?
Lenovo0.64%2.7M searches
vs
Microsoft Surface0.07%301K searches
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Which is more popular in search, Lenovo or Microsoft Surface?

Compare the tablet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lenovo and Microsoft Surface among tablet brands worldwide, by month

Share of Search by month for Lenovo, Microsoft Surface. The figures are in the table below the chart.

View monthly share of search table
MonthAmazonApple iPadLenovoSamsungMicrosoft Surface
Oct 202597.2%1.9%0.64%0.11%0.09%
Nov 202596.8%2.4%0.64%0.08%0.07%
Dec 202597%2.3%0.53%0.08%0.06%
Jan 202696.9%2.3%0.64%0.09%0.07%
Feb 202696.8%2.3%0.64%0.11%0.09%
Mar 202697.3%1.9%0.64%0.09%0.09%
Apr 202697.2%1.9%0.64%0.1%0.09%
May 202697.7%1.6%0.53%0.08%0.06%
Jun 202697.6%1.6%0.65%0.08%0.09%
Jul 202697.2%2%0.64%0.09%0.07%
Aug 202697.2%2%0.64%0.1%0.07%
Sep 2026—————

How has the Lenovo and Microsoft Surface comparison changed over the last 12 months?

  • Lenovo was ahead of Microsoft Surface in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Lenovo’s estimated Share of Search among tablet brands worldwide held steady at 0.64%, and its estimated monthly branded searches held steady at 2.7M.
  • Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for tablet brands worldwide in August 2026?

  1. Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Lenovo’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lenovo

1 branded search term

  • lenovo

Microsoft Surface

1 branded search term

  • microsoftsurface

How the Brand Demand Index is measured

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