Apple Reminders vs Microsoft To Do:Which is more popular?
In September 2026, Microsoft To Do had more branded searches than Apple Reminders among task management apps worldwide. Microsoft To Do had about 135,000 branded searches, while Apple Reminders had 14,800. Microsoft To Do made up 3.1% of all task management app searches we track, and Apple Reminders accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about task management apps, Microsoft To Do appeared in all five answers and Apple Reminders in two. Microsoft To Do was mentioned before Apple Reminders in four out of five answers.
Who do people search for more?
Microsoft To Do, about 9 searches for every 1 for Apple Reminders
Who does AI mention more?
Microsoft To Do, mentioned in every answer we collected
Who does AI recommend more?
Microsoft To Do, named ahead of Apple Reminders in 4 of 5 answers
Follow Apple Reminders vs Microsoft To Do and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top task management apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft To Do appeared in all five answers. Apple Reminders was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft To Do was listed before Apple Reminders in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Todoist1st
TickTick2nd- Microsoft To Do3rd
Things4th- Apple Reminders5th
Asana6th
Notion7th
ClickUp8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Things4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apple Reminders2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClickUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Asana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about task management apps
5 answers
Asked ChatGPT
“Which task management app should I use?”
Asked ChatGPT
“What are the best task management apps?”
Asked ChatGPT
“What's the best task management app for a busy life?”
Searched Google, AI Overview
“task management apps”
Searched Google, AI Overview
“to do app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Apple Reminders or Microsoft To Do more popular in search?
This chart shows how often people search Google for Apple Reminders and Microsoft To Do by name. Each line represents a brand's share of searches for all eight task management apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft To Do, Apple Reminders. The figures are in the table below the chart.
View monthly share of searches table
| Month | ClickUp | Asana | Todoist | Things | Notion | TickTick | Microsoft To Do | Apple Reminders |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 33.9% | 7.9% | 12.4% | 5.3% | 3.6% | 3.6% | 0.32% |
| Nov 2025 | 38.4% | 26.7% | 7.6% | 14.4% | 5% | 4.1% | 3.4% | 0.3% |
| Dec 2025 | 33.8% | 28.5% | 8.2% | 15.5% | 5.5% | 4.5% | 3.7% | 0.33% |
| Jan 2026 | 34.9% | 29.2% | 8.4% | 13.1% | 5.6% | 4.6% | 3.8% | 0.41% |
| Feb 2026 | 43% | 24.5% | 7% | 13.2% | 5.7% | 3.1% | 3.1% | 0.28% |
| Mar 2026 | 39.8% | 27.3% | 8.1% | 12.3% | 6.4% | 2.9% | 2.9% | 0.26% |
| Apr 2026 | 42.7% | 24.9% | 5.9% | 13.1% | 6.9% | 3.1% | 3.1% | 0.28% |
| May 2026 | 38.4% | 27% | 8.3% | 14.3% | 6.2% | 2.8% | 2.8% | 0.25% |
| Jun 2026 | 37.7% | 26.6% | 8.4% | 14.2% | 6.1% | 3.3% | 3.3% | 0.3% |
| Jul 2026 | 38.9% | 28.1% | 7% | 14.5% | 5.1% | 3.4% | 2.8% | 0.25% |
| Aug 2026 | 38.3% | 26.5% | 8.4% | 14.5% | 5.1% | 4.2% | 2.8% | 0.25% |
| Sep 2026 | 34.8% | 25.1% | 14.3% | 13.2% | 4.6% | 4.6% | 3.1% | 0.34% |
How has the Apple Reminders and Microsoft To Do comparison changed over the last 12 months?
3 findings
- Microsoft To Do was ahead of Apple Reminders in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Reminders’ share of searches among task management apps worldwide moved from 0.32% to 0.34%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Microsoft To Do’s share of searches among task management apps worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for task management apps worldwide in September 2026?
1 change
Estimated monthly branded searches for Microsoft To Do worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apple Reminders’ and Microsoft To Do’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Reminders
1 branded search term
- apple reminders
Microsoft To Do
1 branded search term
- microsoft to do
Other head-to-heads among task management apps
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.