Brandwave

Any.do vs Microsoft To Do:Which is more popular?

In September 2026, Microsoft To Do had more branded searches than Any.do among to do list apps worldwide. Microsoft To Do had about 135,000 branded searches, while Any.do had 9,900. Microsoft To Do made up 7.5% of all to do list app searches we track, and Any.do accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about to do list apps, Microsoft To Do appeared in all five answers and Any.do in one. Microsoft To Do was mentioned before Any.do in every answer.

Among to do list apps worldwide in September 2026

Who do people search for more?

Microsoft To Do, about 14 searches for every 1 for Any.do

Microsoft To Do 135K searchesAny.do 9.9K searches

Who does AI mention more?

Microsoft To Do, mentioned in every answer we collected

Microsoft To Do in 5 of 5Any.do in 1 of 5

Who does AI recommend more?

Microsoft To Do, named ahead of Any.do in every answer

Microsoft To Do first in 5Any.do never first

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Top to do list apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft To Do appeared in all five answers. Any.do was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Microsoft To Do was listed before Any.do in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Apple Reminders4th
  5. Things5th
  6. Google Tasks6th
  7. Any.do7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Tasks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Reminders3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Any.do1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about to do list apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Any.do or Microsoft To Do more popular in search?

This chart shows how often people search Google for Any.do and Microsoft To Do by name. Each line represents a brand's share of searches for all seven to do list apps we track, month by month, from English-language searches worldwide.

Any.do and Microsoft To Do among to do list apps worldwide, by month

Share of searches by month for Microsoft To Do, Any.do. The figures are in the table below the chart.

View monthly share of searches table
MonthTodoistThingsGoogle TasksTickTickMicrosoft To DoApple RemindersAny.do
Oct 202524.4%38.1%13.3%10.9%10.9%0.98%1.5%
Nov 202521.4%40.6%14.3%11.7%9.6%0.86%1.6%
Dec 202522%41.7%12%12%9.8%0.88%1.6%
Jan 202623.1%36.1%15.4%12.6%10.3%1.1%1.4%
Feb 202623.2%43.8%10.3%10.3%10.3%0.93%1.1%
Mar 202626.8%40.7%11.6%9.5%9.5%0.85%0.85%
Apr 202620.5%45.4%10.7%10.7%10.7%0.96%0.96%
May 202625.8%44.7%10.6%8.7%8.7%0.78%0.78%
Jun 202625.4%42.5%10%10%10%0.9%1.1%
Jul 202622%45.8%10.9%10.9%8.9%0.8%0.8%
Aug 202624.2%41.7%11.9%11.9%8%0.72%1.6%
Sep 202634.5%31.9%13.6%11.1%7.5%0.82%0.55%

How has the Any.do and Microsoft To Do comparison changed over the last 12 months?

3 findings
  • Microsoft To Do was ahead of Any.do in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Any.do’s share of searches among to do list apps worldwide moved from 1.5% to 0.55%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
  • Across the 12 months ending September 2026, Microsoft To Do’s share of searches among to do list apps worldwide moved from 10.9% to 7.5%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for to do list apps worldwide in September 2026?

2 changes

  1. In September 2026, Any.do lost share of searches among to do list apps worldwide, from 1.6% to 0.55%.

  2. Microsoft To Do’s share of searches among to do list apps worldwide has lost ground for 3 months in a row, from 10% to 7.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Any.do’s and Microsoft To Do’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Any.do

1 branded search term

  • any.do

Microsoft To Do

1 branded search term

  • microsoft to do

How the Brand Demand Index is measured

Other head-to-heads among to do list apps

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