Matomo vs PostHog:Which is more popular?
In September 2026, PostHog had more branded searches than Matomo among privacy analytics platforms worldwide. PostHog had about 246,000 branded searches, while Matomo had 37,500. PostHog made up 80% of all privacy analytics platform searches we track, and Matomo accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about privacy analytics platforms, Matomo appeared in all five answers and PostHog in three. Matomo was mentioned before PostHog in every answer.
Who do people search for more?
PostHog, about 7 searches for every 1 for Matomo
Who does AI mention more?
Matomo, mentioned in every answer we collected
Who does AI recommend more?
Matomo, named ahead of PostHog in every answer
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Top privacy analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Matomo appeared in all five answers. PostHog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Matomo was listed before PostHog in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Plausible1st- Matomo2nd
Umami3rd
Fathom Analytics4th- PostHog5th
Simple Analytics6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Umami4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fathom Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simple Analytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about privacy analytics platforms
5 answers
Asked ChatGPT
“Which privacy analytics platform should I use?”
Asked ChatGPT
“What are the best privacy analytics platforms?”
Asked ChatGPT
“What's the best privacy analytics platform for cookie free tracking?”
Searched Google, AI Overview
“cookie free analytics”
Searched Google, AI Overview
“privacy analytics platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Matomo or PostHog more popular in search?
This chart shows how often people search Google for Matomo and PostHog by name. Each line represents a brand's share of searches for all six privacy analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for PostHog, Matomo. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Matomo | Umami | Plausible | Simple Analytics | Fathom Analytics |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 25.7% | 3.2% | 4.6% | 2.5% | 2.5% |
| Nov 2025 | 62% | 25.3% | 3.2% | 4.6% | 2.5% | 2.5% |
| Dec 2025 | 65.7% | 21.9% | 4.1% | 4% | 2.1% | 2.1% |
| Jan 2026 | 66.5% | 22.1% | 3.4% | 4% | 2.2% | 1.8% |
| Feb 2026 | 62.8% | 22.5% | 4.8% | 5.7% | 2.5% | 1.7% |
| Mar 2026 | 74.2% | 14.6% | 3.8% | 4.5% | 1.6% | 1.3% |
| Apr 2026 | 65.5% | 18.8% | 5% | 6% | 2.6% | 2.1% |
| May 2026 | 72% | 14.2% | 4.5% | 6.5% | 1.5% | 1.3% |
| Jun 2026 | 72.4% | 16.2% | 3.1% | 4.4% | 2.4% | 1.6% |
| Jul 2026 | 77.7% | 12.2% | 4% | 3.9% | 0.93% | 1.4% |
| Aug 2026 | 79.1% | 12.1% | 3.4% | 3.2% | 0.75% | 1.4% |
| Sep 2026 | 80% | 12.2% | 3.4% | 2.7% | 0.94% | 0.78% |
How has the Matomo and PostHog comparison changed over the last 12 months?
3 findings
- PostHog was ahead of Matomo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Matomo’s share of searches among privacy analytics platforms worldwide moved from 25.7% to 12.2%, and its estimated monthly branded searches moved from 45.9K to 37.5K.
- Across the 12 months ending September 2026, PostHog’s share of searches among privacy analytics platforms worldwide moved from 61.6% to 80%, and its estimated monthly branded searches moved from 110K to 246K.
How did search popularity change for privacy analytics platforms worldwide in September 2026?
2 changes
In September 2026, PostHog gained share of searches among privacy analytics platforms worldwide, from 79.1% to 80%.
Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Matomo’s and PostHog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among privacy analytics platforms
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