Brandwave

How popular isFathom Analytics?

In September 2026, people searched for Fathom Analytics by name about 2,400 times worldwide, a 45.5% decrease from the previous year. These searches made up 0.07% of all global web analytics tool searches, placing Fathom Analytics 11th out of 11 tools. When we asked both ChatGPT and Google AI Overviews about web analytics tools, Fathom Analytics appeared in one of the five answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Fathom Analytics is the 11th most searched of 11 competitors and the sixth most recommended in AI answers.

  1. Google AnalyticsShare of searches 81.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PostHogShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Microsoft ClarityShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HotjarShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Fathom AnalyticsShare of searches 0.07%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fathom Analytics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fathom Analytics is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Hotjar–
  10. Mode Analytics–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which web analytics tools compete with Fathom Analytics?

Fathom Analytics against web analytics tools worldwide, by month

Share of searches by month for Google Analytics, PostHog, Microsoft Clarity, Hotjar, Fathom Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202578.9%4.5%4.5%5.5%3%1.9%0.74%0.33%0.24%0.24%0.18%
Nov 202577.8%4.5%4.4%4.4%5.4%1.8%0.73%0.33%0.23%0.19%0.18%
Dec 202580.2%4.6%4.6%3.8%3.8%1.5%0.62%0.28%0.2%0.2%0.15%
Jan 202678.2%5.5%5.4%4.4%3%1.8%0.73%0.33%0.23%0.2%0.15%
Feb 202682.4%3.9%5.7%3.1%1.8%1.4%0.63%0.35%0.31%0.27%0.1%
Mar 202682.9%5.8%4.7%2.1%1.8%1.1%0.63%0.35%0.25%0.22%0.1%
Apr 202684.7%4%4.8%2.2%1.8%1.1%0.53%0.36%0.26%0.19%0.13%
May 202686.2%4.1%4.9%1.5%1.2%0.8%0.44%0.37%0.17%0.16%0.07%
Jun 202680.1%6.8%5.6%2.5%2.1%1.5%0.5%0.41%0.2%0.18%0.15%
Jul 202681.8%6.9%5.6%1.7%1.7%1.1%0.41%0.34%0.16%0.18%0.12%
Aug 202682.2%6.9%5.6%1.7%1.4%1%0.41%0.28%0.13%0.14%0.12%
Sep 202681.7%7%4.6%3.1%1.7%1.1%0.34%0.23%0.11%0.1%0.07%

  1. 1.Google Analytics

    81.7%

    Held 1st. 2.9M estimated branded searches, +20.8% vs prior month. Share -0.5 points.

  2. 2.PostHog

    7%

    Held 2nd. 247K estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Microsoft Clarity

    4.6%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Hotjar

    3.1%

    Held 4th. 110K estimated branded searches, +122.2% vs prior month. Share +1.4 points.

  5. 5.Mixpanel

    1.7%

    Held 5th. 61.1K estimated branded searches, +48.7% vs prior month. Share +0.3 points.

  6. 6.Matomo

    1.1%

    Held 6th. 37.5K estimated branded searches, +22.1% vs prior month. Share 0 points.

  7. 7.Adobe Analytics

    0.34%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Plausible

    0.23%

    Held 8th. 8.3K estimated branded searches, +0.61% vs prior month. Share 0 points.

  9. 9.Mode Analytics

    0.11%

    Moved from 10th to 9th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Amplitude

    0.1%

    Moved from 9th to 10th. 3.4K estimated branded searches, -19.3% vs prior month. Share 0 points.

  11. 11.Fathom Analytics

    0.07%

    Held 11th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

Compare popularity between Fathom Analytics and its closest rivals

Every comparison with Fathom Analytics

12 comparisons

How has branded search demand for Fathom Analytics changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fathom Analytics worldwide fell from 4.4K to 2.4K.
  • Across the 12 months ending September 2026, Fathom Analytics’ share of searches among web analytics tools worldwide held steady, from 0.18% to 0.07%.

How did search popularity change for web analytics tools worldwide in September 2026?

6 changes

  1. In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.7% to 3.1%.

  2. In September 2026, Microsoft Clarity lost share of searches among web analytics tools worldwide, from 5.6% to 4.6%.

  3. In September 2026, Google Analytics lost share of searches among web analytics tools worldwide, from 82.2% to 81.7%.

  4. In September 2026, Mode Analytics rose from 10th to 9th among web analytics tools worldwide.

  5. In September 2026, Amplitude fell from 9th to 10th among web analytics tools worldwide.

  6. Estimated monthly branded searches for PostHog worldwide rose 123% over 12 measured months, from 111K to 247K in September 2026.

How are Fathom Analytics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fathom Analytics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fathom analytics

Do you work for Fathom Analytics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fathom Analytics compete?

Fathom Analytics is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web analytics tools11th of 110.07%Shown above
Privacy analytics platforms6th of 60.78%Show ranking
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Is Fathom Analytics your brand?

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