Fathom Analytics vs Matomo:Which is searched more?
In September 2026, Matomo had more branded searches than Fathom Analytics among web analytics tools worldwide. Matomo had about 37,500 branded searches, while Fathom Analytics had 2,400. Matomo made up 1.1% of all web analytics tool searches we track, and Fathom Analytics accounted for 0.07%. These are worldwide searches for English-language branded terms.
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Is Fathom Analytics or Matomo more popular in search?
Compare the web analytics tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Matomo, Fathom Analytics. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Adobe Analytics | Plausible | Mode Analytics | Amplitude | Fathom Analytics |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.9% | 4.5% | 4.5% | 5.5% | 3% | 1.9% | 0.74% | 0.33% | 0.24% | 0.24% | 0.18% |
| Nov 2025 | 77.8% | 4.5% | 4.4% | 4.4% | 5.4% | 1.8% | 0.73% | 0.33% | 0.23% | 0.19% | 0.18% |
| Dec 2025 | 80.2% | 4.6% | 4.6% | 3.8% | 3.8% | 1.5% | 0.62% | 0.28% | 0.2% | 0.2% | 0.15% |
| Jan 2026 | 78.2% | 5.5% | 5.4% | 4.4% | 3% | 1.8% | 0.73% | 0.33% | 0.23% | 0.2% | 0.15% |
| Feb 2026 | 82.4% | 3.9% | 5.7% | 3.1% | 1.8% | 1.4% | 0.63% | 0.35% | 0.31% | 0.27% | 0.1% |
| Mar 2026 | 82.9% | 5.8% | 4.7% | 2.1% | 1.8% | 1.1% | 0.63% | 0.35% | 0.25% | 0.22% | 0.1% |
| Apr 2026 | 84.7% | 4% | 4.8% | 2.2% | 1.8% | 1.1% | 0.53% | 0.36% | 0.26% | 0.19% | 0.13% |
| May 2026 | 86.2% | 4.1% | 4.9% | 1.5% | 1.2% | 0.8% | 0.44% | 0.37% | 0.17% | 0.16% | 0.07% |
| Jun 2026 | 80.1% | 6.8% | 5.6% | 2.5% | 2.1% | 1.5% | 0.5% | 0.41% | 0.2% | 0.18% | 0.15% |
| Jul 2026 | 81.8% | 6.9% | 5.6% | 1.7% | 1.7% | 1.1% | 0.41% | 0.34% | 0.16% | 0.18% | 0.12% |
| Aug 2026 | 82.2% | 6.9% | 5.6% | 1.7% | 1.4% | 1% | 0.41% | 0.28% | 0.13% | 0.14% | 0.12% |
| Sep 2026 | 81.7% | 7% | 4.6% | 3.1% | 1.7% | 1.1% | 0.34% | 0.23% | 0.11% | 0.1% | 0.07% |
How has the Fathom Analytics and Matomo comparison changed over the last 12 months?
3 findings
- Matomo was ahead of Fathom Analytics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fathom Analytics’ share of searches among web analytics tools worldwide moved from 0.18% to 0.07%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, Matomo’s share of searches among web analytics tools worldwide moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 45.9K to 37.5K.
How did search popularity change for web analytics tools worldwide in September 2026?
2 changes
Estimated monthly branded searches for Fathom Analytics worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.
Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fathom Analytics’ and Matomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom Analytics
1 branded search term
- fathom analytics
Matomo
2 branded search terms
- matomo
- matomo analytics
Other head-to-heads among web analytics tools
Google Analytics vs PostHog: compare search popularity
Google Analytics vs Microsoft Clarity: compare search popularity
Google Analytics vs Hotjar: compare search popularity- PostHog vs Microsoft Clarity: compare search popularity
- PostHog vs Hotjar: compare search popularity
- Microsoft Clarity vs Hotjar: compare search popularity
Put your own brand in this comparison
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