Fathom Analytics vs Simple Analytics:Which is more popular?
In September 2026, Simple Analytics had more branded searches than Fathom Analytics among privacy analytics platforms worldwide. Simple Analytics had about 2,900 branded searches, while Fathom Analytics had 2,400. Simple Analytics made up 0.94% of all privacy analytics platform searches we track, and Fathom Analytics accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about privacy analytics platforms, Fathom Analytics appeared in four of the five answers and Simple Analytics in two. Fathom Analytics was mentioned before Simple Analytics in every answer that named either.
Who do people search for more?
Simple Analytics, about 21% more searches than Fathom Analytics
Who does AI mention more?
Fathom Analytics, mentioned in 4 of 5 answers, Simple Analytics in 2
Who does AI recommend more?
Fathom Analytics, named ahead of Simple Analytics in 4 of 4 answers
Follow Fathom Analytics vs Simple Analytics and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top privacy analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fathom Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simple Analytics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fathom Analytics was listed before Simple Analytics in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Plausible1st
Matomo2nd
Umami3rd- Fathom Analytics4th
PostHog5th- Simple Analytics6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Matomo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Umami4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fathom Analytics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simple Analytics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about privacy analytics platforms
5 answers
Asked ChatGPT
“Which privacy analytics platform should I use?”
Asked ChatGPT
“What are the best privacy analytics platforms?”
Asked ChatGPT
“What's the best privacy analytics platform for cookie free tracking?”
Searched Google, AI Overview
“cookie free analytics”
Searched Google, AI Overview
“privacy analytics platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fathom Analytics or Simple Analytics more popular in search?
This chart shows how often people search Google for Fathom Analytics and Simple Analytics by name. Each line represents a brand's share of searches for all six privacy analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Simple Analytics, Fathom Analytics. The figures are in the table below the chart.
View monthly share of searches table
| Month | PostHog | Matomo | Umami | Plausible | Simple Analytics | Fathom Analytics |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 25.7% | 3.2% | 4.6% | 2.5% | 2.5% |
| Nov 2025 | 62% | 25.3% | 3.2% | 4.6% | 2.5% | 2.5% |
| Dec 2025 | 65.7% | 21.9% | 4.1% | 4% | 2.1% | 2.1% |
| Jan 2026 | 66.5% | 22.1% | 3.4% | 4% | 2.2% | 1.8% |
| Feb 2026 | 62.8% | 22.5% | 4.8% | 5.7% | 2.5% | 1.7% |
| Mar 2026 | 74.2% | 14.6% | 3.8% | 4.5% | 1.6% | 1.3% |
| Apr 2026 | 65.5% | 18.8% | 5% | 6% | 2.6% | 2.1% |
| May 2026 | 72% | 14.2% | 4.5% | 6.5% | 1.5% | 1.3% |
| Jun 2026 | 72.4% | 16.2% | 3.1% | 4.4% | 2.4% | 1.6% |
| Jul 2026 | 77.7% | 12.2% | 4% | 3.9% | 0.93% | 1.4% |
| Aug 2026 | 79.1% | 12.1% | 3.4% | 3.2% | 0.75% | 1.4% |
| Sep 2026 | 80% | 12.2% | 3.4% | 2.7% | 0.94% | 0.78% |
How has the Fathom Analytics and Simple Analytics comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fathom Analytics took it in July 2026, Simple Analytics took it in September 2026.
- Across the 12 months ending September 2026, Fathom Analytics’ share of searches among privacy analytics platforms worldwide moved from 2.5% to 0.78%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
- Across the 12 months ending September 2026, Simple Analytics’ share of searches among privacy analytics platforms worldwide moved from 2.5% to 0.94%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for privacy analytics platforms worldwide in September 2026?
2 changes
In September 2026, Fathom Analytics lost share of searches among privacy analytics platforms worldwide, from 1.4% to 0.78%.
In September 2026, Simple Analytics rose from 6th to 5th among privacy analytics platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fathom Analytics’ and Simple Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fathom Analytics
1 branded search term
- fathom analytics
Simple Analytics
1 branded search term
- simple analytics
Other head-to-heads among privacy analytics platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.