Brandwave

Adobe Analytics vs Fathom Analytics:Which is more popular?

In September 2026, Adobe Analytics had more branded searches than Fathom Analytics among web analytics tools worldwide. Adobe Analytics had about 12,100 branded searches, while Fathom Analytics had 2,400. Adobe Analytics made up 0.34% of all web analytics tool searches we track, and Fathom Analytics accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Adobe Analytics appeared in two of the five answers and Fathom Analytics in one. Adobe Analytics was mentioned before Fathom Analytics in two out of three answers that named either.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Adobe Analytics, about 5 searches for every 1 for Fathom Analytics

Adobe Analytics 12.1K searchesFathom Analytics 2.4K searches

Who does AI mention more?

Adobe Analytics, mentioned in 2 of 5 answers, Fathom Analytics in 1

Adobe Analytics in 2 of 5Fathom Analytics in 1 of 5

Who does AI recommend more?

Adobe Analytics, named ahead of Fathom Analytics in 2 of 3 answers

Adobe Analytics first in 2Fathom Analytics first in 1

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Analytics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fathom Analytics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Analytics was listed before Fathom Analytics in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. Hotjar–
  10. Mode Analytics–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Analytics or Fathom Analytics more popular in search?

This chart shows how often people search Google for Adobe Analytics and Fathom Analytics by name. Each line represents a brand's share of searches for all 11 web analytics tools we track, month by month, from English-language searches worldwide.

Adobe Analytics and Fathom Analytics among web analytics tools worldwide, by month

Share of searches by month for Adobe Analytics, Fathom Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202578.9%4.5%4.5%5.5%3%1.9%0.74%0.33%0.24%0.24%0.18%
Nov 202577.8%4.5%4.4%4.4%5.4%1.8%0.73%0.33%0.23%0.19%0.18%
Dec 202580.2%4.6%4.6%3.8%3.8%1.5%0.62%0.28%0.2%0.2%0.15%
Jan 202678.2%5.5%5.4%4.4%3%1.8%0.73%0.33%0.23%0.2%0.15%
Feb 202682.4%3.9%5.7%3.1%1.8%1.4%0.63%0.35%0.31%0.27%0.1%
Mar 202682.9%5.8%4.7%2.1%1.8%1.1%0.63%0.35%0.25%0.22%0.1%
Apr 202684.7%4%4.8%2.2%1.8%1.1%0.53%0.36%0.26%0.19%0.13%
May 202686.2%4.1%4.9%1.5%1.2%0.8%0.44%0.37%0.17%0.16%0.07%
Jun 202680.1%6.8%5.6%2.5%2.1%1.5%0.5%0.41%0.2%0.18%0.15%
Jul 202681.8%6.9%5.6%1.7%1.7%1.1%0.41%0.34%0.16%0.18%0.12%
Aug 202682.2%6.9%5.6%1.7%1.4%1%0.41%0.28%0.13%0.14%0.12%
Sep 202681.7%7%4.6%3.1%1.7%1.1%0.34%0.23%0.11%0.1%0.07%

How has the Adobe Analytics and Fathom Analytics comparison changed over the last 12 months?

3 findings

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Fathom Analytics worldwide fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Adobe Analytics worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Analytics’ and Fathom Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Analytics

1 branded search term

  • adobe analytics

Fathom Analytics

1 branded search term

  • fathom analytics

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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