Adobe Analytics vs Matomo:Which is more popular?

Name: Adobe Analytics vs Matomo: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Matomo had more branded searches than Adobe Analytics among web analytics tools worldwide. Matomo had about 37,500 branded searches, while Adobe Analytics had 12,100. Matomo made up 1.1% of all web analytics tool searches we track, and Adobe Analytics accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about web analytics tools, Matomo appeared in four of the five answers and Adobe Analytics in two. Matomo was mentioned before Adobe Analytics in four out of five answers.

Among web analytics tools worldwide in September 2026

Follow Adobe Analytics vs Matomo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Matomo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Analytics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matomo was listed before Adobe Analytics in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Google Analytics	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Microsoft Clarity	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Plausible	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Matomo	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
PostHog	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Adobe Analytics	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Mixpanel	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Fathom Analytics	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Hotjar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Mode Analytics	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hotjar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about web analytics tools

5 answers

Asked ChatGPT
“Which web analytics tool should I use?”
Asked ChatGPT
“What are the best web analytics tools?”
Asked ChatGPT
“What's the best web analytics tool for a small website?”
Searched Google, AI Overview
“web analytics tools”
Searched Google, AI Overview
“website analytics tool”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Analytics or Matomo more popular in search?

This chart shows how often people search Google for Adobe Analytics and Matomo by name. Each line represents a brand's share of searches for all 11 web analytics tools we track, month by month, from English-language searches worldwide.

Adobe Analytics and Matomo among web analytics tools worldwide, by month

Month	Google Analytics	PostHog	Microsoft Clarity	Hotjar	Mixpanel	Matomo	Adobe Analytics	Plausible	Mode Analytics	Amplitude	Fathom Analytics
Oct 2025	78.9%	4.5%	4.5%	5.5%	3%	1.9%	0.74%	0.33%	0.24%	0.24%	0.18%
Nov 2025	77.8%	4.5%	4.4%	4.4%	5.4%	1.8%	0.73%	0.33%	0.23%	0.19%	0.18%
Dec 2025	80.2%	4.6%	4.6%	3.8%	3.8%	1.5%	0.62%	0.28%	0.2%	0.2%	0.15%
Jan 2026	78.2%	5.5%	5.4%	4.4%	3%	1.8%	0.73%	0.33%	0.23%	0.2%	0.15%
Feb 2026	82.4%	3.9%	5.7%	3.1%	1.8%	1.4%	0.63%	0.35%	0.31%	0.27%	0.1%
Mar 2026	82.9%	5.8%	4.7%	2.1%	1.8%	1.1%	0.63%	0.35%	0.25%	0.22%	0.1%
Apr 2026	84.7%	4%	4.8%	2.2%	1.8%	1.1%	0.53%	0.36%	0.26%	0.19%	0.13%
May 2026	86.2%	4.1%	4.9%	1.5%	1.2%	0.8%	0.44%	0.37%	0.17%	0.16%	0.07%
Jun 2026	80.1%	6.8%	5.6%	2.5%	2.1%	1.5%	0.5%	0.41%	0.2%	0.18%	0.15%
Jul 2026	81.8%	6.9%	5.6%	1.7%	1.7%	1.1%	0.41%	0.34%	0.16%	0.18%	0.12%
Aug 2026	82.2%	6.9%	5.6%	1.7%	1.4%	1%	0.41%	0.28%	0.13%	0.14%	0.12%
Sep 2026	81.7%	7%	4.6%	3.1%	1.7%	1.1%	0.34%	0.23%	0.11%	0.1%	0.07%

How has the Adobe Analytics and Matomo comparison changed over the last 12 months?

3 findings

Matomo was ahead of Adobe Analytics in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Adobe Analytics’ share of searches among web analytics tools worldwide moved from 0.74% to 0.34%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
Across the 12 months ending September 2026, Matomo’s share of searches among web analytics tools worldwide moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 45.9K to 37.5K.

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

Estimated monthly branded searches for Adobe Analytics worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Matomo worldwide fell 18.3% over 12 measured months, from 45.9K to 37.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Analytics’ and Matomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.