Matomo vs Simple Analytics:Which is more popular by branded search?
In August 2026, Matomo had more branded searches than Simple Analytics among privacy analytics platforms worldwide. Matomo was estimated to have 27.1K branded searches compared to Simple Analytics’ 1.9K, and held a 59.3% Share of Search versus Simple Analytics’ 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Matomo or Simple Analytics?
Compare the analytics tools that avoid cookies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matomo, Simple Analytics. The figures are in the table below the chart.
View monthly share of search table
| Month | Matomo | Plausible | Umami | Simple Analytics | Fathom |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Nov 2025 | 68.6% | 13.7% | 9.1% | 7.5% | 1.1% |
| Dec 2025 | 65.6% | 13.1% | 13.1% | 7.1% | 1.1% |
| Jan 2026 | 67.2% | 13.4% | 10.9% | 7.3% | 1.1% |
| Feb 2026 | 58.8% | 17.6% | 14.3% | 7.8% | 1.5% |
| Mar 2026 | 54.9% | 20.1% | 16.4% | 7.3% | 1.3% |
| Apr 2026 | 54.1% | 19.8% | 16.2% | 8.8% | 1.2% |
| May 2026 | 48.4% | 26.4% | 17.7% | 6.3% | 1.2% |
| Jun 2026 | 59.8% | 17.9% | 12% | 9.7% | 0.65% |
| Jul 2026 | 54.4% | 19.9% | 19.9% | 4.8% | 1% |
| Aug 2026 | 59.3% | 17.7% | 17.7% | 4.2% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Matomo and Simple Analytics comparison changed over the last 12 months?
3 findings
- Matomo was ahead of Simple Analytics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matomo’s estimated Share of Search among privacy analytics platforms worldwide moved from 68.6% to 59.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Simple Analytics’ estimated Share of Search among privacy analytics platforms worldwide moved from 7.5% to 4.2%, and its estimated monthly branded searches moved from 4.4K to 1.9K.
How did search popularity change for privacy analytics platforms worldwide in August 2026?
2 changes
In August 2026, Matomo gained estimated Share of Search among privacy analytics platforms worldwide, from 54.4% to 59.3%.
In August 2026, Simple Analytics lost estimated Share of Search among privacy analytics platforms worldwide, from 4.8% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Matomo’s and Simple Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matomo
1 branded search term
- matomo
Simple Analytics
1 branded search term
- simple analytics
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.