Brandwave

Amplitude vs Mode Analytics:Which is more popular?

In September 2026, Mode Analytics had more branded searches than Amplitude among web analytics tools worldwide. Mode Analytics had about 3,800 branded searches, while Amplitude had 3,380. Mode Analytics made up 0.1% of all web analytics tool searches we track, and Amplitude accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about web analytics tools, neither Amplitude nor Mode Analytics appeared in any of the five answers.

Among web analytics tools worldwide in September 2026

Who do people search for more?

Mode Analytics, about 12% more searches than Amplitude

Mode Analytics 3.8K searchesAmplitude 3.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Amplitude in 0 of 5Mode Analytics in 0 of 5

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Top web analytics tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Amplitude nor Mode Analytics showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Microsoft Clarity2nd
  3. Plausible3rd
  4. Matomo4th
  5. PostHog5th
  6. Fathom Analytics6th
  7. Adobe Analytics7th
  8. Mixpanel8th
  9. +3 more
  10. Mode Analytics–
  11. Amplitude–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mode Analytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amplitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about web analytics tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amplitude or Mode Analytics more popular in search?

This chart shows how often people search Google for Amplitude and Mode Analytics by name. Each line represents a brand's share of searches for all 13 web analytics tools we track, month by month, from English-language searches worldwide.

Amplitude and Mode Analytics among web analytics tools worldwide, by month

Share of searches by month for Mode Analytics, Amplitude. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityHotjarMixpanelMatomoAdobe AnalyticsUmamiPlausibleMode AnalyticsAmplitudeFathom Analytics
Oct 202568.5%13%3.9%3.9%4.8%2.6%1.6%0.64%0.2%0.29%0.2%0.2%0.16%
Nov 202567.7%12.8%3.9%3.8%3.8%4.7%1.6%0.63%0.2%0.29%0.2%0.17%0.15%
Dec 202571.1%11.1%4.1%4.1%3.3%3.4%1.4%0.55%0.26%0.25%0.18%0.18%0.13%
Jan 202667.9%12.9%4.8%4.7%3.9%2.6%1.6%0.63%0.24%0.29%0.2%0.17%0.13%
Feb 202672.9%11.3%3.4%5.1%2.8%1.5%1.2%0.56%0.26%0.31%0.27%0.24%0.09%
Mar 202671.5%13.5%5%4.1%1.8%1.5%0.98%0.54%0.25%0.3%0.22%0.19%0.09%
Apr 202674.7%11.6%3.5%4.2%1.9%1.6%0.99%0.47%0.26%0.31%0.23%0.17%0.11%
May 202678.9%8.3%3.8%4.5%1.4%1.1%0.73%0.41%0.23%0.34%0.16%0.15%0.07%
Jun 202672.5%9.2%6.2%5%2.3%1.9%1.4%0.45%0.26%0.37%0.18%0.16%0.13%
Jul 202674%9.3%6.2%5.1%1.5%1.5%0.97%0.37%0.32%0.31%0.15%0.16%0.11%
Aug 202675.6%7.7%6.4%5.2%1.6%1.3%0.97%0.38%0.27%0.26%0.12%0.13%0.11%
Sep 202675.1%7.8%6.4%4.3%2.8%1.6%0.97%0.31%0.27%0.21%0.1%0.09%0.06%

How has the Amplitude and Mode Analytics comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Amplitude took it in December 2025, Mode Analytics took it in January 2026, Amplitude took it in July 2026, Mode Analytics took it in September 2026.
  • Across the 12 months ending September 2026, Amplitude’s share of searches among web analytics tools worldwide moved from 0.2% to 0.09%, and its estimated monthly branded searches moved from 5.8K to 3.4K.
  • Across the 12 months ending September 2026, Mode Analytics’ share of searches among web analytics tools worldwide moved from 0.2% to 0.1%, and its estimated monthly branded searches moved from 5.8K to 3.8K.

How did search popularity change for web analytics tools worldwide in September 2026?

2 changes

  1. In September 2026, Mode Analytics rose from 12th to 11th among web analytics tools worldwide.

  2. In September 2026, Amplitude fell from 11th to 12th among web analytics tools worldwide.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amplitude’s and Mode Analytics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amplitude

2 branded search terms

  • amplitude analytics
  • amplitude product analytics

Mode Analytics

2 branded search terms

  • mode analytic
  • mode analytics

How the Brand Demand Index is measured

Other head-to-heads among web analytics tools

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