Brandwave

How popular isAmplitude in search?

In August 2026, there were an estimated 4.2K branded searches for Amplitude worldwide which is down 27.6% over the last 11 months. Amplitude holds 1.5% estimated Share of Search among customer analytics platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PostHog70.8%
  2. Mixpanel14.4%
  3. Pendo13.1%
  4. Amplitude1.5%
  5. Heap0.32%
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Which customer analytics platforms compete with Amplitude?

Amplitude against customer analytics platforms worldwide, by month

Share of Search by month for PostHog, Mixpanel, Pendo, Amplitude. The figures are in the table below the chart.

View monthly share of search table
MonthPostHogMixpanelPendoAmplitudeHeap
Oct 202546.5%31.3%18.8%2.4%1%
Nov 202538.2%46.7%12.6%1.6%0.86%
Dec 202545.2%37.2%15%2%0.69%
Jan 202651.9%28.5%17.1%1.9%0.64%
Feb 202653.3%23.9%18.3%3.6%0.81%
Mar 202663.3%19.1%14.6%2.4%0.52%
Apr 202653.8%24.3%18.1%2.5%1.2%
May 202663.6%19.2%14.3%2.5%0.43%
Jun 202665.1%19.7%12.1%1.7%1.4%
Jul 202669.7%17.2%10.8%1.8%0.47%
Aug 202670.8%14.4%13.1%1.5%0.32%
Sep 2026—————

  1. 1.PostHog

    70.8%

    Held 1st. 203K estimated branded searches, -0.15% vs prior month. Share +1.1 points.

  2. 2.Mixpanel

    14.4%

    Held 2nd. 41.1K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Pendo

    13.1%

    Held 3rd. 37.5K estimated branded searches, +19% vs prior month. Share +2.3 points.

  4. 4.Amplitude

    1.5%

    Held 4th. 4.2K estimated branded searches, -20.6% vs prior month. Share -0.3 points.

  5. 5.Heap

    0.32%

    Held 5th. 930 estimated branded searches, -32.1% vs prior month. Share -0.1 points.

Compare search popularity between Amplitude and its closest rivals

How has branded search demand for Amplitude changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Amplitude worldwide fell from 5.8K to 4.2K.
  • Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among customer analytics platforms worldwide decreased from 2.4% to 1.5%.
  • Across the 11 months ending August 2026, Amplitude’s estimated Share of Search among customer analytics platforms worldwide peaked at 3.6% in February 2026 and was lowest at 1.5% in August 2026.

How did search popularity change for customer analytics platforms worldwide in August 2026?

  1. In August 2026, Pendo gained estimated Share of Search among customer analytics platforms worldwide, from 10.8% to 13.1%.

  2. In August 2026, PostHog gained estimated Share of Search among customer analytics platforms worldwide, from 69.7% to 70.8%.

  3. In August 2026, Mixpanel lost estimated Share of Search among customer analytics platforms worldwide, from 17.2% to 14.4%.

  4. Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.

  5. Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026.

Where does Amplitude compete?

Amplitude is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Product analytics platforms5th of 61.4%Show ranking
Customer analytics platforms4th of 51.5%Shown above
Product analytics tools4th of 51.5%Show ranking
Product led growth platforms4th of 57.7%Show ranking

How is Amplitude measured?

Brandwave collects information about searches that people make online using Amplitude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • amplitude analytics
  • amplitude product analytics

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How the Brand Demand Index is measured

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