Brandwave

Adobe Customer Journey Analytics vs Amplitude:Which is more popular?

In September 2026, Amplitude had more branded searches than Adobe Customer Journey Analytics among customer journey analytics worldwide. Amplitude had about 3,380 branded searches, while Adobe Customer Journey Analytics had 1,300. Amplitude made up 1.2% of all customer journey analytics searches we track, and Adobe Customer Journey Analytics accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about customer journey analytics, Adobe Customer Journey Analytics appeared in four of the five answers and Amplitude in two. Adobe Customer Journey Analytics was mentioned before Amplitude in every answer that named either.

Among customer journey analytics worldwide in September 2026

Who do people search for more?

Amplitude, about 3 searches for every 1 for Adobe Customer Journey Analytics

Amplitude 3.4K searchesAdobe Customer Journey Analytics 1.3K searches

Who does AI mention more?

Adobe Customer Journey Analytics, mentioned in 4 of 5 answers, Amplitude in 2

Adobe Customer Journey Analytics in 4 of 5Amplitude in 2 of 5

Who does AI recommend more?

Adobe Customer Journey Analytics, named ahead of Amplitude in 3 of 3 answers

Adobe Customer Journey Analytics first in 3Amplitude never first

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Top customer journey analytics in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Customer Journey Analytics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amplitude was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Customer Journey Analytics was listed before Amplitude in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Customer Journey Analytics1st
  2. Amplitude2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about customer journey analytics

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Customer Journey Analytics or Amplitude more popular in search?

This chart shows how often people search Google for Adobe Customer Journey Analytics and Amplitude by name. Each line represents a brand's share of searches for all 11 customer journey analytics brands we track, month by month, from English-language searches worldwide.

Adobe Customer Journey Analytics and Amplitude among customer journey analytics worldwide, by month

Share of searches by month for Amplitude, Adobe Customer Journey Analytics. The figures are in the table below the chart.

View monthly share of searches table
MonthAmplitudeAdobe Customer Journey Analytics
Nov 20251.1%0.19%
Dec 20251.4%0.37%
Jan 20260.84%0.22%
Feb 20261.1%0.28%
Mar 20262%0.58%
Apr 20261.6%0.49%
May 20262%1.1%
Jun 20261.8%0.65%
Jul 20262.1%0.53%
Aug 20261.5%0.37%
Sep 20261.2%0.45%
Oct 2026——

How has branded search for Adobe Customer Journey Analytics and Amplitude changed worldwide over the last 12 months?

3 findings

How did search popularity change for customer journey analytics worldwide in September 2026?

2 changes

  1. In September 2026, Amplitude fell from 7th to 8th among customer journey analytics worldwide.

  2. Estimated monthly branded searches for Adobe Customer Journey Analytics worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in September 2026.

How are Adobe Customer Journey Analytics’ and Amplitude’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Customer Journey Analytics’ and Amplitude’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Customer Journey Analytics

1 branded search term

  • adobe customer journey analytics

Amplitude

2 branded search terms

  • amplitude analytics
  • amplitude product analytics

How the Brand Demand Index is measured

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