Brandwave

Medallia vs Typeform:Which is more popular?

In September 2026, Typeform had more branded searches than Medallia among customer feedback software worldwide. Typeform had about 254,000 branded searches, while Medallia had 40,500. Typeform made up 24.6% of all customer feedback software searches we track, and Medallia accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about customer feedback software, Typeform appeared in four of the five answers and Medallia in two. Typeform was mentioned before Medallia in every answer that named either.

Among customer feedback software worldwide in September 2026

Who do people search for more?

Typeform, about 6 searches for every 1 for Medallia

Typeform 254K searchesMedallia 40.5K searches

Who does AI mention more?

Typeform, mentioned in 4 of 5 answers, Medallia in 2

Typeform in 4 of 5Medallia in 2 of 5

Who does AI recommend more?

Typeform, named ahead of Medallia in 4 of 4 answers

Typeform first in 4Medallia never first

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Top customer feedback software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Typeform was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Medallia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Typeform was listed before Medallia in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Canny3rd
  4. Qualtrics4th
  5. Hotjar5th
  6. Survicate6th
  7. Zonka Feedback7th
  8. Medallia8th
  9. Delighted9th
  10. AskNicely–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hotjar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Survicate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canny3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delighted1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AskNicely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about customer feedback software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Medallia or Typeform more popular in search?

This chart shows how often people search Google for Medallia and Typeform by name. Each line represents a brand's share of searches for all 11 customer feedback software we track, month by month, from English-language searches worldwide.

Medallia and Typeform among customer feedback software worldwide, by month

Share of searches by month for Typeform, Medallia. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyTypeformQualtricsHotjarMedalliaAskNicelySurvicateDelightedCannyNicereplyZonka Feedback
Oct 202536.9%25%24.7%9.1%3.3%0.24%0.36%0.16%0.07%0.06%0.07%
Nov 202539.4%26.7%21.5%7.9%3.5%0.26%0.32%0.17%0.08%0.06%0.06%
Dec 202534.7%28.8%23.2%8.5%3.8%0.27%0.34%0.18%0.09%0.07%0.08%
Jan 202636.3%30.1%19.8%8.8%4%0.29%0.36%0.16%0.1%0.07%0.08%
Feb 202635.7%29.7%23.8%5.9%3.9%0.23%0.35%0.15%0.09%0.06%0.07%
Mar 202638.8%26.5%25.9%4.3%3.5%0.25%0.38%0.14%0.08%0.06%0.06%
Apr 202633.6%27.9%27.4%4.5%5.5%0.27%0.33%0.14%0.07%0.07%0.07%
May 202638.1%26.1%25.5%4.2%5.1%0.37%0.31%0.14%0.08%0.07%0.06%
Jun 202639.1%26.8%21.3%6.4%5.2%0.38%0.38%0.14%0.1%0.06%0.06%
Jul 202639.6%27%21.5%5.3%5.3%0.47%0.39%0.18%0.11%0.08%0.08%
Aug 202640%27.2%21.7%5.3%4.4%0.48%0.39%0.18%0.1%0.08%0.06%
Sep 202635.8%24.6%23.8%10.7%3.9%0.43%0.35%0.16%0.11%0.09%0.06%

How has the Medallia and Typeform comparison changed over the last 12 months?

3 findings

How did search popularity change for customer feedback software worldwide in September 2026?

2 changes

  1. In September 2026, Typeform lost share of searches among customer feedback software worldwide, from 27.2% to 24.6%.

  2. Estimated monthly branded searches for Medallia worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Medallia’s and Typeform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medallia

2 branded search terms

  • medallia
  • medallia customer feedback

Typeform

5 branded search terms

  • form typeform
  • Typeform
  • typeform forms
  • typeform surveys
  • typeforms

How the Brand Demand Index is measured

Other head-to-heads among customer feedback software

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